Billy Bush hires crisis communications firm Goldin Solutions in wake of Trump video scandal

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Billy Bush has hired media communications and P.R. firm Goldin Solutions to handle his current career crisis, TheWrap has learned.

The "Today" show co-host has been suspended indefinitely by NBC News since the release of a 2005 video on Friday, in which he engaged in lewd talk with Donald Trump while working on "Access Hollywood."

Bush, 44, is now negotiating his exit from NBC and "Today," according to CNN, and Goldin Solutions is expected to ease that transition.

The New York-based firm founded by David Goldin in 2010 provides clients worldwide with a high-impact combination of media strategy and media engagement, via a team of experts in corporate, tech, consumer, public affairs and crisis communications, the company's website states.

See photos of Billy Bush through the years:

23 PHOTOS
Billy Bush through the years
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Billy Bush through the years
NEW YORK, NY - AUGUST 22: NBC News' Billy Bush in conversation with Jeff Rossen for SiriusXM's TODAY Show Radio at SiriusXM Studios on August 22, 2016 in New York City. (Photo by Craig Barritt/Getty Images for SiriusXM)
NEW YORK, NY - SEPTEMBER 10: Billy Bush arrives for the women's final at Arthur Ashe Stadium on day 13 of the 2016 US Open at USTA Billie Jean King National Tennis Center on September 10, 2016 in the Queens borough of New York City. (Photo by Jean Catuffe/GC Images)
RIO DE JANEIRO, BRAZIL - AUGUST 08: Billy Bush & Olympic Legend Carl Lewis for Speed-Walking Race for Ages at Copacabana beach on August 8, 2016 in Rio de Janeiro, Brazil. (Photo by Joe Scarnici/Getty Images for Access Hollywood )
CULVER CITY, CA - MAY 21: TV personality/host Billy Bush attends the Kaleidoscope Ball at 3LABS on May 21, 2016 in Culver City, California. (Photo by Emma McIntyre/Getty Images)
NEW YORK, NY - FEBRUARY 10: Billy Bush visits 'The Elvis Duran Z100 Morning Show' at Z100 Studio on February 10, 2016 in New York City. (Photo by D Dipasupil/Getty Images)
NEW YORK, NY - FEBRUARY 11: Radio host Billy Bush (L) and actress Olivia Jordan attend The American Heart Association's Go Red For Women Red Dress Collection 2016 Presented By Macy's at The Arc, Skylight at Moynihan Station on February 11, 2016 in New York City. (Photo by Cindy Ord/Getty Images for AHA)
NEW YORK, NY - FEBRUARY 10: Billy Bush visits 'The Elvis Duran Z100 Morning Show' at Z100 Studio on February 10, 2016 in New York City. (Photo by D Dipasupil/Getty Images)
NEW YORK, NY - FEBRUARY 10: Billy Bush (L) and Bethany Watson at 'The Elvis Duran Z100 Morning Show' at Z100 Studio on February 10, 2016 in New York City. (Photo by D Dipasupil/Getty Images)
BEVERLY HILLS, CA - DECEMBER 09: Billy Bush arrives at the Make-A-Wish Greater Los Angeles Annual Wishing Well Winter Gala at the Beverly Wilshire Four Seasons Hotel on December 9, 2015 in Beverly Hills, California. (Photo by Joe Scarnici/WireImage)
BEVERLY HILLS, CA - DECEMBER 09: (L-R) TV personalities Billy Bush and Kit Hoover attend the Make-A-Wish Greater Los Angeles Annual Wishing Well Winter Gala at the Beverly Wilshire Four Seasons Hotel on December 9, 2015 in Beverly Hills, California. (Photo by Barry King/Getty Images)
BEVERLY HILLS, CA - DECEMBER 09: TV personality Billy Bush speaks onstage during Make-A-Wish Greater Los Angeles Honoring Oscar De La Hoya, Michael Rosenfeld And Tom Mone at its Annual Wishing Well Winter Gala at The Beverly Hilton Hotel on December 9, 2015 in Beverly Hills, California. (Photo by Jason Merritt/Getty Images for Make-A-Wish Greater Los Angeles)
YOUNTVILLE, CA - NOVEMBER 13: Billy Bush attends the Celebrity Tribute during the Napa Valley Film Festival 2015 at the Lincoln Theatre on November 13, 2015 in Yountville, California. (Photo by Tim Mosenfelder/Getty Images)
WEST HOLLYWOOD, CA - OCTOBER 29: Master of Ceremonies Billy Bush attends the imagine1day Visionary Leadership Dinner at The London West Hollywood on October 29, 2015 in West Hollywood, California. (Photo by Rachel Murray/Getty Images for imagine1day)
NEW YORK, NY - JUNE 11: TV host, Billy Bush attends 16th Annual Ubuntu Education Fund 1 Million to One: Changing The Odds Gala at Gotham Hall on June 11, 2015 in New York City. (Photo by John Lamparski/WireImage)
BEVERLY HILLS, CA - SEPTEMBER 09: Radio host Billy Bush attends the Farrah Fawcett Foundation 1st annual Tex-Mex Fiesta at Wallis Annenberg Center for the Performing Arts on September 9, 2015 in Beverly Hills, California. (Photo by Matthew Simmons/Getty Images)
NEW YORK, NY - JUNE 10: Television personalities Bethenny Frankel (L) and Billy Bush tape a segment at 'Access Hollywood' at the NBC Rockefeller Center Studios on June 10, 2015 in New York City. (Photo by Ray Tamarra/GC Images)
LAS VEGAS, NV - APRIL 23: TV personality Billy Bush attends The CinemaCon Big Screen Achievement Awards on April 23, 2015 in Las Vegas, Nevada. (Photo by C Flanigan/FilmMagic)
BURBANK, CA - MARCH 08: TV Host Billy Bush attends the advance screening of 'Cinderella' benefiting Los Angeles JDRF at Walt Disney Studios on March 8, 2015 in Burbank, California. (Photo by Paul Archuleta/FilmMagic)
NEW YORK, NY - NOVEMBER 17: (EXCLUSIVE COVERAGE/SPECIAL RATES APPLY) TV host Billy Bush visits 'The Elvis Duran Z100 Morning Show' at Z100 Studio on November 17, 2014 in New York City. (Photo by Ben Gabbe/Getty Images)
WATCH WHAT HAPPENS LIVE -- Pictured (l-r): Andy Cohen, Chloe Grace Moretz and Billy Bush -- (Photo by: Charles Sykes/Bravo/NBCU Photo Bank via Getty Images)
NEW YORK, NY - SEPTEMBER 23: EXCLUSIVE ACCESS/SPECIAL RATES APPLY - Billy Bush visits 'The Elvis Duran Z100 Morning Show' at Z100 Studio on September 23, 2014 in New York City. (Photo by Astrid Stawiarz/Getty Images)
WATCH WHAT HAPPENS LIVE -- Pictured: Billy Bush -- (Photo by: Charles Sykes/Bravo/NBCU Photo Bank via Getty Images)
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Goldin's clients have included Cablevision, Gawker Media, Time Inc. and streaming music service Rdio. Before launching the firm, he was a successful journalist writing and producing for The New York Times, Dateline NBC, ABC News and Fox News.

Bush issued an apology for his "embarrassing" involvement in the tape that has rocked both the entertainment and political worlds. However, "Today" executive producer Noah Oppenheim sent a memo to his staff on Sunday that Bush would be suspended, "pending further review of this matter."

It is now believed that whether Bush leaves the show's talent roster is a matter of not "if" but "when."

"The Voice" host Carson Daly stood in for him on Tuesday.

See photos of Billy Bush on the 'Today' show:

13 PHOTOS
Billy Bush on the Today Show
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Billy Bush on the Today Show
RIO DE JANEIRO, BRAZIL - AUGUST 16: (BROADCAST - OUT) Natalie Morales, Billy Bush and Al Roker joke on the Today show set on Copacabana Beach on August 16, 2016 in Rio de Janeiro, Brazil. (Photo by Harry How/Getty Images)
RIO DE JANEIRO, BRAZIL - AUGUST 12: (BROADCAST - OUT) Host, Billy Bush takes a photo with Nicole Johnson and Boomer Phelps on the Today show set on Copacabana Beach on August 12, 2016 in Rio de Janeiro, Brazil. (Photo by Harry How/Getty Images)
TODAY -- Pictured: (l-r) US Olympians David Plummer and Kathleen Baker with Anchors Natalie Morales and Billy Bush appear on NBC's 'TODAY' show at the Rio Olympics on Monday, August 9, 2016 -- (Photo by: Joe Scarnici/NBC)
TODAY -- Pictured: (l-r) Anchors Natalie Morales, Hoda Kotb, Matt Lauer, Al Roker and Billy Bush with US team doctor Kevin Pierce appear on NBC's 'TODAY' show at the Rio Olympics on Monday, August 9, 2016 -- (Photo by: Joe Scarnici/NBC)
RIO DE JANEIRO, BRAZIL - AUGUST 08: Billy Bush & Olympic Legend Carl Lewis for Speed-Walking Race for Ages at Copacabana beach on August 8, 2016 in Rio de Janeiro, Brazil. (Photo by Joe Scarnici/Getty Images for Access Hollywood )
RIO DE JANEIRO, BRAZIL - AUGUST 08: (L-R) Billy Bush, Kit Hoover & Olympic Legend Carl Lewis talk on Copacabana Beach prior to a Speed-Walking Race for Ages at Copacabana beach on August 8, 2016 in Rio de Janeiro, Brazil. (Photo by Joe Scarnici/Getty Images for Access Hollywood )
TODAY -- Pictured: (l-r) Anchors Natalie Morales, Billy Bush and Al Roker with Nastia Liukin appear on NBC's 'TODAY' show at the Rio Olympics on Monday, August 9, 2016 -- (Photo by: Joe Scarnici/NBC)
RIO DE JANEIRO, BRAZIL - AUGUST 08: Billy Bush & Olympic Legend Carl Lewis embrace after crossing the finish line after a Speed-Walking Race for Ages at Copacabana beach on August 8, 2016 in Rio de Janeiro, Brazil. (Photo by Joe Scarnici/Getty Images for Access Hollywood )
TODAY -- Pictured: (l-r) Anchors Natalie Morales, Billy Bush and Al Roker appear on NBC's 'TODAY' show at the Rio Olympics on Monday, August 9, 2016 -- (Photo by: Joe Scarnici/NBC)
RIO DE JANEIRO, BRAZIL - AUGUST 16: (BROADCAST - OUT) Robel Kiros Habte of Ethiopia receives a high five from Al Roker with Natalie Morales, Billy Bush on the Today show set on Copacabana Beach on August 16, 2016 in Rio de Janeiro, Brazil. (Photo by Harry How/Getty Images)
TODAY -- Pictured: (l-r) Anchors Billy Bush, Matt Lauer, Natalie Morales, Al Roker and Hoda Kotb appear on NBC's 'TODAY' show at the Rio Olympics on Monday, August 9, 2016 -- (Photo by: Joe Scarnici/NBC)
TODAY -- Pictured: (l-r) US Olympians David Plummer and Kathleen Baker, Anchors Natalie Morales, Billy Bush and Al Roker and US Olympian Katie Meili appear on NBC's 'TODAY' show at the Rio Olympics on Monday, August 9, 2016 -- (Photo by: Joe Scarnici/NBC)
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