OnlyOnAOL: Paris Hilton reveals what excites her

Paul van Zyl, Jennifer Zuccarini And Kenneth Richard On "Fashion Branding"

By: Donna Freydkin

What's hot? Paris Hilton's business empire, for starters.

The former reality star has 20 fragrances to her name -- and just released her latest, Gold Rush Paris Hilton -- and runs a business that encompasses 17 product lines and includes hotels and resorts. She uses phrases like "optimizing my time" when discussing her crammed schedule. And she's spent her summer spinning as the DJ in residence at Amnesia in Ibiza.

"It's my fourth year being a resident DJ in Ibiza. And I tour around Europe and the world. Ibiza is incredible. It's a special magical island. It's an honor to be a resident DJ. The energy is indescribable," says Hilton.

She could cash checks and spend them. But Hilton is a workhorse. "Since a young age, I've looked up to my father and grandfather. I always wanted to build my own brand. I want to be known for myself, for Paris. There's a lot of trust-fund kids who don't work at all. I want to do something on my own," she says. "Success drives me. It gets me excited. I can't stop being creative. I love what I do. I'm passionate about my brand."

(And if you want to start your own fashion brand, watch our how-to video above.)

Her future goals are on point. "I want to continue to expand the brand. I'm getting into real estate and the tech world. I'm releasing new product lines all the time. I have my children's line. I want to do a baby line," she says.

Speaking of babies, Hilton's sister Nicky Hilton Rothschild recently gave birth to daughter Lily Grace Victoria and yes, Paris is a doting aunt. "I love it. I'm so happy for my sister. The baby is such a beautiful girl. It's so much fun shopping for a little girl," she says.

On Wednesday, Hilton does art workshops with kids and DJs with them in Ibiza, raising cash for children in need. Up next: the launch of the Gold Rush men's cologne. Plus Hilton will go to the Burning Man musical festival for the first time and then swing by New York Fashion Week in September and hopes to see Jeremy Scott, whose style and personality she adores. "I love fashion. With my line, it's affordable luxury. I want my fans to be able to buy things that have that high designer look but at a great price point," she says.

So when Hilton walks into stuffy business meetings and starts reeling off numbers, are people stunned?

"I find it really interesting. It makes me laugh because people expect me to walk in and speak like a baby and say, 'That's hot.' A lot of people are very surprised and blown away. I love that. There are so many misconceptions about me. It feels good to prove people wrong. It's a nice feeling," she says.

Paris Hilton at Paris Couture Week
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Paris Hilton at Paris Couture Week

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