Hugh Hefner's son Cooper returns to Playboy as Chief Creative Officer

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Hugh Hefner's Son, Cooper, Returns to Playboy as Chief Creative Officer

After taking some time away from Playboy, Hugh Hefner's son, Cooper, is back in the family business.

In an editorial on his website, Hop.com, on Wednesday, Cooper, 24, announced that he will be stepping in as the company's Chief Creative Officer.

"Several months ago I made the decision to part ways with a company my Dad founded more than sixty-three years ago," he wrote. "The decision was a complicated one, but when I launched Hop, following my departure from Playboy, I chose to write about the rationale behind my choice in one of the first editorials I authored and published on this site."

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Cooper previously left Playboy because he didn't agree with the direction the company was headed. "Playboy had made a number of decisions that didn't make sense to me prior to my involvement, but that was one of the major motivations of getting involved in the first place," he explained. "I assumed I would be a part of the team that re-branded one of the most recognizable companies in the world. I wanted to participate in constructing a relevant brand strategy, one that Playboy could introduce to my generation. It became clear in the coming years that would never be possible under Playboy's leadership, so I protested."

See photos of Hugh Hefner through the years:

16 PHOTOS
Hugh Hefner through the years
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Hugh Hefner through the years
Los Angeles, CA - OCTOBER 25: Hugh Hefner and Crystal Hefner attend Playboy Mansion's Annual Halloween Bash at The Playboy Mansion on October 25, 2014 in Los Angeles, California. (Photo by Charley Gallay/Getty Images for Playboy)
HOLMBY HILLS, CA - MAY 15: Playboy Founder and Editor in Chief Hugh M. Hefner (L) and 2014 Playmate Of The Year Kennedy Summers attend Playboy's 2014 Playmate Of The Year Announcement and Reception at The Playboy Mansion on May 15, 2014 in Holmby Hills, California. (Photo by Mike Windle/Getty Images for Playboy)
LOS ANGELES, CA - JANUARY 16: Cooper Hefner (L) and Hugh Hefner pose with Playmate Bunnies at Playboy's 60th Anniversary special event on January 16, 2014 in Los Angeles, California. (Photo by Charley Gallay/Getty Images for Playboy)
LOS ANGELES, CA - JANUARY 16: Hugh Hefner poses at Playboy's 60th Anniversary special event on January 16, 2014 in Los Angeles, California. (Photo by Charley Gallay/Getty Images for Playboy)
LOS ANGELES, CA - JANUARY 16: Hugh Hefner (C) poses with Playboy Bunnies, Playmate of the Year 2013 Raquel Pomplun (2nd L) and Miss December 2009 Crystal Hefner (2nd R) at Playboy's 60th Anniversary special event on January 16, 2014 in Los Angeles, California. (Photo by Rachel Murray/Getty Images for Playboy)
HOLLYWOOD, CA - JUNE 15: Publisher Hugh Hefner attends a press conference at the 35th Anniversary Playboy Jazz Festival - Day 1 at the Hollywood Bowl on June 15, 2013 in Hollywood, California. (Photo by Rodrigo Vaz/Getty Images)
BEVERLY HILLS, CA - MAY 09: (L-R) Cooper Hefner, Playboy Playmate of the Year Raquel Pomplun, Hugh Hefner and Jaclyn Swedberg attend the 2013 Playmate Of The Year announcement at The Playboy Mansion on May 9, 2013 in Beverly Hills, California. (Photo by Paul Archuleta/FilmMagic)
BEVERLY HILLS, CA - MAY 09: Playboy Founder Hugh Hefner (R) and his wife Playboy Playmate Crystal Hefner (L) attend the 2013 Playmate Of The Year announcement at The Playboy Mansion on May 9, 2013 in Beverly Hills, California. (Photo by Paul Archuleta/FilmMagic)
New York Friars Club Roasts Playboy founder Hugh Hefner at the New York Hilton Hotel in N ew York City. 9/29/2001. Pictured: Ice-T, Kylie Bax and Hugh Hefner. Photo: Evan Agostini/ImageDirect
BEVERLY HILLS, CA - SEPTEMBER 12: ***EXCLUSIVE*** (L to R) Publisher Hugh Hefner (C) poses with Playboy models Holy Madison (L) and Tiffany Holiday during Tiffany's birthday party at Koi restaurant September 12, 2002 in Beverly Hills, California. (Photo by David Klein/Getty Images)
Hugh Hefner and Gene Simmons at the Gene Simmons' 'Tongue Magazine' release party at Barfly in West Hollywood, Ca. Tuesday, June 11, 2002. Photo by Kevin Winter/ImageDirect. *** Exclusive*****
400796 01: Playboy founder Hugh Hefner (C) poses with his playmates outside Las Palmas club February 6, 2002 in West Hollywood, CA. (Photo by David Klein/Getty Images)
397548 05: Playboy founder Hugh Hefner poses with his Playmates at Joya club November 17, 2001 in Beverly Hills, CA. (Photo by David Klein/Getty Images)
BEVERLY HILLS, CA - SEPTEMBER 12: ***EXCLUSIVE*** Publisher Hugh Hefner poses with Playboy models Tiffany Holiday and Summer Altice during Tiffany Holiday's birthday party at Koi restaurant September 12, 2002 in Beverly Hills, California. (Photo by David Klein/Getty Images)
401246 11: Playboy founder Hugh Hefner (C) poses with his playmates during the 'Swank' show presented by Fetish Ball at El Rey Theater February 17, 2002 in Los Angeles, CA. (Photo by David Klein/Getty Images)
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As Cooper states, it was an "unwillingness to get on board with poor branding decisions" that basically lampooned his relationship with the company's old leadership. "But times have changed," he wrote.

Aside from rejoining the company, Cooper's website will become one of the Playboy's "sub-brands."

As for his executive position, the Chapman University graduate will be helping to "deliver" a new and improved version of the more than 60-year-old publication. "I'll be stepping in as Playboy's Chief Creative Officer and will participate in delivering a new Playboy, a Playboy understood by Millennials, like me," continued Cooper. "This chapter in the company's history will be thrilling, challenging, but so rewarding and I am incredibly grateful to be a part of the team that re-introduces a brand that remains such a substantial part of my family's legacy."

He wrapped up the op-ed by adding, "stay tuned, for the Rabbit has new leadership."

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