Model agency launches new plus-size division ... for men

Chiseled pecs, bulging biceps, and washboard abs are all things that come to mind when you think about male models ... until now.

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IMG, an elite model agency known for representing high-end clients like Gisele Bundchen and Gigi Hadid, is taking a bold stance against stereotypes with its new division for plus-size men, "Brawn."

"The fashion industry is evolving at an unprecedented rate," IMG Models president Ivan Bart told TODAY. "IMG Models seeks to inspire people to feel body positive, no matter their size, color, or age."

Zach Miko, a dreamy 6'6, 275-pound hunk, is the first model to sign with the agency.

And we're absolutely impressed with his first photos because they scream one word -- hot!

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Oh, and don't get us started on Miko's sexy blue eyes!

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And if tattoos, blue eyes, and being unapologetically manly isn't your thing, you've got to give Miko kudos for being super down to earth and loving the skin he's in.

"I mean, I'm just an everyday guy," Miko told Vogue. "I bartend, I do freelance carpentry, I'm an Eagle Scout, I have bills ... I want Brawn to relate to every man who wants to feel good about their self-esteem and self-image."

See images of Miko strutting his stuff:

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