The 10 most purchased brands in the world
Each year, research company Kantar Worldpanel launches its Brand Footprint study, a global report in which it ranks the top 50 brands in the FMCG space.
The ranking is based on how many households around the world are buying each brand and how often, a metric Kantar Worldpanel calls "Consumer Reach Points."
The aim is to uncover local tastes, trends, and behaviors and how these manifest in actual shopper decisions, the report says. The analysis covers 300 billion shopper decisions across 74% of the world's population and 15,000 brands in 44 countries.
The study also found that emerging markets accounted for 82% of FMCG growth.
Here are the top 10 brands in its latest ranking:
The data for this year's ranking was collected over the 52 week period between 12 October 2014 and 11 October 2015.
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SEE ALSO: 2014's top 10 most purchased brands in the world
