People around the country are lighting New Balance shoes on fire to protest Trump
Talk about a PR nightmare when post-election tensions are already at what might be a record high.
It's not uncommon for retail brands to accidentally find themselves in the middle of controversial crossfire when it comes to politics.
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But it looks like New Balance just found itself being literally trashed – and in the midst of actual fire.
New Balance's VP of public affairs, Matt LeBretton, was quoted (via Twitter) by Wall Street Journal reporter Sara Germano as saying the following:
Dozens of angry New Balance owners took it to Twitter to show their distaste with the company for what they took as an open declaration of support for Trump.
There was no holding back – from chucking sneakers out windows, throwing them into the trash and worst of all, lighting them on fire.
Take a look at their reactions below:
LeBretton's comments aren't necessarily a surprise when it comes to New Balance's history with opposing Obama administration-enacted policies, particularly the Trans Pacific Partnership.
New Balance has openly (and very vocally) opposed the Trans Pacific Partnership throughout the time of the Obama administration, once telling the Boston Globethat:
"The chances of the Department of Defense buying shoes that are made in the U.S.A. are slim to none while Obama is president."
This was in reference to LeBretton having "accused the Pentagon of backing out of an agreement to outfit troops with New Balance sneakers," according to Newsweek.
If you haven't put two and two together, President-elect Trump staunchly opposes the TPP, and thus the tweet comes full circle.
New Balance has since tweeted an ambiguous statement in response:
— New Balance (@newbalance) November 10, 2016
As if this election cycle couldn't get anymore bizarre, it now looks like we've unveiled where the intersection between sneakers and politics lies– and it's looking to be a rather volatile intersection at that.
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