Your favorite cereal brand is making millions, despite seven quarters of falling sales

Sales for Kellogg's products have fallen for the seventh quarter in a row, which may be hard to believe for all of us who will never be able to resist a a Pop-Tart.

But Kellogg's isn't crying over spilled Special K cereal – In fact, the company has actually seen a major profit, knocking quarterly estimates out of the water.

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How is that possible?

Lower cost of goods sold and cost-cutting across the company are to thank for that.

The company now abides by a zero-based budgeting policy, meaning that all managers have to plan and justify their budget each budget period.

Kellogg's also took advantage of weak demand for its products by "cutting jobs and optimizing production," Money reports.

Both of these strategies worked.

Within one year, as of the beginning of October, Kellogg's saw a whopping $292M net profit.

Even if sales continue to drop off, smart business strategies could continue to pay off big time for the food giant.

Now that's something to cereal-brate!

RELATED: Kellogg's through the years

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