Mom's constipation turns into $30 million cult juggernaut
One woman's constipation issue has turned her family into millionaires.
It all began when Bobby Edwards' mother, Judy Edwards, was turmoiled with issues in the bathroom department. "I was constipated my whole life," Judy admitted. And as Judy grew older, the problem became even worse. However, when Judy received a professional recommendation to use a footstool during her bathroom visits, a bright idea struck in her son's head.
According to Bobby, "There was nothing out there on the market that we could find to help us solve the problem. So we made it."
Evolution of the Squatty Potty:
Once Bobby perfected the design and functionality of the stool, he then sent it to friends and family to test it out. Needless to say, they loved it. After the praise from his family, he sent it to health bloggers for free in an effort to get free promotion. While many thought it was a "gag gift," Bobby reassured them the stool actually helps alleviate the pressure from using the bathroom, stating, "We all have a kink in our colon. It's there to maintain continence. Otherwise we'd be c----ing our pants wherever we go."
After a few success stories from the right people, the "Squatty Potty" became a hit -- the family even appeared on "Shark Tank." Within 24 hours of the TV appearance, the family was able to sell $1 million in product. The company also received a $500,000 investment from Lori Greiner, leading to them receiving high-profile shelf space in Bed Bath & Beyond.
This year, they're on track to top $30 million. And, according to Judy, "We're going to probably hit $100 million within the next few years.
If becoming an inventor isn't your passion, check out these 11 jobs that could make you a millionaire: