How Target's Archer Farms is changing the coffee game
Target is one of those stores that I think just about everyone loves. For one reason or another -- whether it's their inexpensive-yet-stylish furniture, the clothing, or that you can do all your shopping in one go (groceries? A movie? School supplies? Check!) -- seriously, it's a true gem.
Another thing to love? They innovate, and they care.
You already know in-house grocery brand Archer Farms, but the latest development "brewing" is a pretty incredible one. See what we did there?
As of August 7th, Archer Farms has a totally new assortment of coffee offerings to choose from. Why is this groundbreaking? Whether you're a coffee connoisseur and want to be able to select your coffee from different regions, or you're a flavor lover who wants to spice it up with an Apple Cider Donut blend, they now have it all.
There's even a cold brew!! And it's so good (we tried it.)
But here's why it's so cool: It's not just that we have so many more java options -- but Target, knowing its reach and massive selling power, decided to make its production process better in three major ways.
- They've gone from four to 32 fair or direct trade options -- directly connected to and working with the farms.
- They've redesigned their single-serve coffee pods so that they're way less wasteful -- diverting 95% of the waste of a typical cup from landfills.
- They're focused on flavor -- improving their bean quality.
Pretty cool right?