What do a group of men sitting around in their underwear have in common with new mothers?
Well, nothing, but the Bond underwear brand is using its marketing budget to make a statement about the double standard against women and the dad bod.
No woman needs to be criticized about her body, but this is especially true after giving birth.
After all, that body brought a human being into this world! No matter its condition, it should be praised.
In the commercial, the men even compare themselves to a dad with a perfect body.
This is similar to women who might be tempted to compare their body with someone like Kim Kardashian, who posted shots just a few weeks post-partum looking like she never gave birth at all.
The commercial ends with a close-up shot of the undies, and it's obvious they're aiming to objectify men the way we objectify women.
However, we can't forget that Leonardo DiCaprio made the dad bod into a good thing.
Nothing is ever fair.
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NEW YORK, NY - SEPTEMBER 3: Leonardo DiCaprio attends Djokovic against Murray on Day 10 of the 2014 US Open at USTA Billie Jean King National Tennis Center on September 3, 2014 in the Flushing neighborhood of the Queens borough of New York City. (Photo by Jean Catuffe/GC Images)
LOS ANGELES, CA - SEPTEMBER 03: Ben Affleck is seen in Santa Monica, CA on September 03, 2015 in Los Angeles, CAlifornia. (Photo by Light Brigade/Bauer-Griffin/GC Images)
LATE NIGHT WITH SETH MEYERS -- Episode 233 -- Pictured: Comedian Adam Sandler during an interview on July 20, 2015 -- (Photo by: Peter Kramer/NBC/NBCU Photo Bank via Getty Images)
THE TONIGHT SHOW STARRING JIMMY FALLON -- Episode 0301 -- Pictured: Actor Jason Segel arrives on July 29, 2015 -- (Photo by: Douglas Gorenstein/NBC/NBCU Photo Bank via Getty Images)
CAMBRIDGE, MA - DECEMBER 02: Actor, comedian and filmmaker Seth Rogen speaks at 'Politics & Humor' at the Harvard University John F. Kennedy School of Government Institute of Politics on December 2, 2014 in Cambridge, Massachusetts. (Photo by Paul Marotta/Getty Images)
MADRID, SPAIN - APRIL 20: Russell Crowe attends 'El Hormiguero' Tv show at Vertice Studio on April 20, 2015 in Madrid, Spain. (Photo by Pablo Cuadra/WireImage)
NEW YORK, NY - JULY 27: Actor Alec Baldwin enters the 'Mision Impossible-Rogue Nation' Premiere in Time Square on July 27, 2015 in New York City. (Photo by Ray Tamarra/GC Images)
LAS VEGAS, NV - JANUARY 30: Singer Joey Fatone arrives at the seventh annual Fighters Only World Mixed Martial Arts Awards at The Palazzo Las Vegas on January 30, 2015 in Las Vegas, Nevada. (Photo by Gabe Ginsberg/FilmMagic)
UNIVERSAL CITY, CA - SEPTEMBER 25: Denzel Washington visits 'Extra' at Universal Studios Hollywood on September 25, 2014 in Universal City, California. (Photo by Noel Vasquez/Getty Images)
DENVER, CO - AUGUST 30: Jack Black of Tenacious D performs during Riot Fest 2015 at the National Western Complex on August 30, 2015 in Denver, Colorado. (Photo by Tim Mosenfelder/Getty Images)
LONDON, ENGLAND - JULY 21: Simon Cowell attends the London auditions of The X Factor at SSE Arena on July 21, 2015 in London, England. (Photo by Karwai Tang/Getty Images)