"Ya know," said passerby Jamie Bernstein. "It really caught my eye."
That's kind of the point. The answer to the Mystery Of The Vote Kennedy Billboards is hidden in the fine print.
The ads point to the JFK-themed Sixth Floor Museum in downtown Dallas, where an election-year special exhibit called "A Time for Greatness" is on display. The exhibit focuses on Kennedy's 1960 presidential campaign and features information and memorabilia.
John F. Kennedy's life and legacy:
John F Kennedy (life)
John F Kennedy (life)
1927: Headshot portrait of John F Kennedy (1917-1963) at age ten, standing outdoors and wearing a suit with his hair slicked back. (Photo by Hulton Archive/Getty Images)
Future President of the United States of America, John F Kennedy (1917 - 1963) in London. (Photo by Evening Standard/Getty Images)
American statesman John F Kennedy, later the 35th President of the United States (right), with Mr Borhum at a garden party at the White House, Washington DC. (Photo by Fox Photos/Getty Images)
1st September 1939: Joe, Kathleen and John F Kennedy, the children of American Ambassador to Great Britain, Joseph P Kennedy, arriving at the Houses of Parliament in London. John later became the 35th President of the United States. (Photo by Fox Photos/Getty Images)
A photo dated 1950's shows John F. Kennedy with his wife Jacqueline Bouvier Kennedy. (Photo credit should read AFP/AFP/Getty Images)
John Fitzgerald Kennedy (1917 - 1963), the American president sitting in a rocking chair. (Photo by Keystone/Getty Images)
Senator John F Kennedy seeking the Democratic nomination for the presidential elections, which he went on to win. (Photo by Keystone/Getty Images)
President John F. Kennedy speaks on the telephone August 23, 1962 in the Oval Office. (Photo by National Archive/Newsmakers)
Senator John F Kennedy (1917 - 1963) is given a rousing ovation during his presidential campaign. (Photo by Keystone/Getty Images)
John F Kennedy (1917 - 1963), American president-elect, with his wife Jacqueline (1929 - 1994) at the christening of their son John F Jr. (1960 - 1999) in Washington. (Photo by Keystone/Getty Images)
U.S. President John F. Kennedy (1917 - 1963) holds his first press conference, Washington D.C., 28th January 1961. (Photo by Central Press/Hulton Archive/Getty Images)
17th February 1961: Jacqueline Kennedy (1929 - 1994), wife of US President John F Kennedy, and daughter Caroline relax together at home. (Photo by Keystone/Getty Images)
1962: US statesman John F Kennedy, 35th president of the USA, making a speech. (Photo by Central Press/Getty Images)
US President John F Kennedy (1917 - 1963, left) with British Prime Minister Harold Macmillan (1894 - 1986) outside Government House in Hamilton, Bermuda, where they are holding talks, 22nd December 1961. (Photo by AFP/Getty Images)
President John F. Kennedy greets wellwishers after a speech May 8, 1963 at the White House. (Photo by National Archive/Newsmakers)
9th November 1960: Senator John F Kennedy, the Democratic candidate who has been elected president of the USA. (Photo by Keystone/Getty Images)
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Among them? The poster that the new billboard is based on.
Bernstein's a fan of the advertisement.
"I felt that it was really relevant, and pretty remarkable, given this current election cycle," she told NewsFix. "Historic JFK, connection to Dallas, really kinda just felt relevant to this really historic and unique moment that we're having."
Yeah, and given our choices this year, some of us might find ourselves wishing we could Vote Kennedy...
Said Bernstein: "I would vote for JFK in a heartbeat."
RELATED: John F. Kennedy and Jackie O Wedding:
John F Kennedy and Jackie O through the years
John F Kennedy and Jackie O through the years
Massachusetts, USA, 1950's, President of the United States of America John F, Kennedy pictured as a young man with his wife Jackie Kennedy (Jacqueline Bouvier) early in their marriage (Photo by Popperfoto/Getty Images)
Massachusetts, USA, 1950's, President of the United States of America John F, Kennedy pictured as a young man with his wife Jackie Kennedy at home (Photo by Popperfoto/Getty Images)
NEWPORT, RI - SEPTEMBER 12: John F. Kennedy and Jacqueline Kennedy outside St. Mary's Church after their wedding on September 12, 1953. (Photo by Charles F. McCormick/The Boston Globe via Getty Images)
UNSPECIFIED - CIRCA 1754: US President John Kennedy, President Charles de Gaulle and Jackie Kennedy in Paris at the Elysee Palace May 31, 1961 (Photo by Universal History Archive/Getty Images)
1956: Waiter clearing dishes fr. table in front of actor David Niven (3R) sitting next to Sen. Jack Kennedy's wife Jackie (2R) w. others dining at society gala sponsored by wife of US Amb. to Cuba, in the ballroom of the Waldorf Astoria Hotel. At the far left is Jackie's sister Caroline Lee Bouvier (later Canfield, Radziwill, and Ross). (Photo by Yale Joel/The LIFE Picture Collection/Getty Images)
March 25, 1958: Sen. Jack Kennedy cuddling his darling baby daughter Caroline who is smiling as her mom Jackie looks on in delight while relaxing on bed at home. (Photo by Ed Clark/The LIFE Picture Collection/Getty Images)
JULY 20: John F. Kennedy and Jacqueline Kennedy. (Photo by Charles McCormick/The Boston Globe via Getty Images)
Sen. Jack Kennedy slyly lending an ear to his wife Jackie's giddy whisper as they sit together at table during cocktail hour before dining at society gala sponsored by wife of US Amb. to Cuba, at the Waldorf Astoria Hotel. (Photo by Yale Joel/The LIFE Picture Collection/Getty Images)
American future First Lady Jacqueline Kennedy (1929 - 1994) and her daughter Caroline pause on the stairs of their vacation home and look back down, Hyannisport, Massachusetts, September 1960. Ms. Kenney wears a trenchcoat and a flower-print scarf over her hair while Caroline is dressed in a overalls. (Photo by Alfred Eisenstaedt/The LIFE Picture Collection/Getty Images)
Jackie Kennedy and friends, circa 1960s. (Photo by Fotosearch/Getty Images).
CIRCA 1960s: Former First Lady Jacqueline Kennedy enjoys herself at a picnic circa the 1960s. (Photo by Michael Ochs Archives/Getty Images)
DISTRICT OF COLUMBIA, UNITED STATES - 1961: President Kennedy (R) with First Lady Jackie (L) (in fur-trimmed suit designed by Oleg Cassini) at his inauguration. (Photo by Leonard McCombe/Life Magazine/The LIFE Picture Collection/Getty Images)
PARIS, FRANCE - UNSPECIFIED DATE: American president John and Jackie Kennedy at the American Embassy during 1961 in Paris, France. (Photo by S010/COLLECTION SALINGER/Gamma-Rapho via Getty Images)
The newly-elected President John Fitzgerald Kennedy with wife Jackie after giving the traditional acceptance speech. USA, November 1960 (Photo by Mondadori Portfolio via Getty Images)
Frank Sinatra escorting Jacqueline Kennedy to her box at a gala, held at the National Guard Armory in Washington DC, the night before the inauguration of President John F. Kennedy, 19th January 1961. The gala was staged by Sinatra to help pay off the campaign debts of Kennedy and the Democratic Party. (Photo by GAB Archive/Redferns)
Portrait of American First Lady Jacqueline Kennedy (1960 - 1999) in the Red Room of the White House, Washington DC, January 15, 1962. During the filming of a CBS News Special program called 'A Tour of the White House with Mrs. John F. Kennedy,' she stands in front of an Alfred Wordsworth Thompson painting of the Civil War battle at Balls Bluff, Virginia. (Photo by CBS Photo Archive/Getty Images)
The President and Mrs. Kennedy attend a White House Ceremony February 19, 1963. (Photo by National Archive/Newsmakers)
First Lady Jackie Kennedy speaks to a guest while attending a White House ceremony January 8, 1963 in Washington, DC. (Photo by National Archive/Newsmakers)
UNITED STATES : A contemporary report ran: ?Caroline, five, moves into the big time. Big day for a small girl. The day she moved from the junior to the senior class. The day she rode not her own pony, Macaroni, but mother?s horse, Rufus, with her mother. The girl is Caroline Kennedy, five-year-old daughter of America?s President John Kennedy and his wife Jacqueline.? President Kennedy was assassinated later that year, on November 22. (Photo by SSPL/Getty Images)
18th October 1968: Millionaire shipping magnate Aristotle Onassis (1906 - 1975) with his wife Jackie (Bouvier Kennedy, 1929 - 1994). (Photo by Central Press/Getty Images)
Jackie Kennedy Onassis, Caroline Kennedy (left), John F. Kennedy, Jr., and Lee Rodziwill (Photo by Ron Galella/WireImage)
Jackie Onassis, Anthony Radziwill, and Tina Radziwill (Photo by Ron Galella/WireImage)
Jackie Onassis during Jackie Kennedy and Family Shopping in Capri - August 24, 1970 in Capri, Italy. (Photo by Ron Galella/WireImage)
Jackie Kennedy Onassis in Capri, Italy. (Photo by Ron Galella/WireImage)
Jackie Onassis (Photo by Ron Galella/WireImage)
Jackie Onassis with son John Kennedy Jr during Jackie Onassis Sighting at the Philharmonic Hall - December 13, 1971 at The Philharmonic Hall in New York City, United States. (Photo by Tom Wargacki/WireImage)
Washington, D.C. May 14th 1976. Jackie Onassis and Alexandrje Orfila at The Kennedy Center (Photo by Tom Wargacki/WireImage)
Jackie Onassis and Alex Orfila during OAS Party following the Kennedy Center Gala at Kennedy Center in Washington D.C., United States. (Photo by Ron Galella/WireImage)