Community outraged by gym's offensive advertisement
An ad for a gym chain called Fit4Less took the idea of motivating potential customers a little too far.
The sign has many community members outraged. Twitter user Natalie Harvey tweeted a picture of it:
"Tired of being... Fat & Ugly? Just be ugly at 14.99."
According to BBC, the ad is located right outside a family supermarket.
In an interview with BBC, a spokesperson for Fit4Less said they were just trying to be humorous.
"Fit4less is a brand that doesn't take itself too seriously, the campaign is intended to be seen as light-hearted fun and we certainly don't mean to cause offense," a spokesperson wrote.
"By adopting a light-hearted approach we can reach a wider audience and gain the attention of people who wouldn't usually respond to traditional gym advertising."
It's certainly a wider audience -- but is it a happy one? Time will tell.
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