Burger King just unleashed a wild new weapon in the fast-food wars

Burger King Introduces the 'Whopperito' a Burrito Whopper Mashup

Burger King is coming out with a hamburger-burrito hybrid called a Whopperito.

The Whopperito features the same beef that's used in the iconic Whopper sandwich but with different seasoning "to deliver an authentic Tex-Mex flavor," according to the company.

The beef is layered with chopped tomatoes, onions, lettuce, and pickles, topped with a creamy queso sauce and wrapped in a flour tortilla.

The new menu item is launching nationally August 15.

Burger King has wanted to take a stab at Tex-Mex food for a while, according to the company's president, Alex Macedo.

"We know Tex-Mex is growing a lot ... and there are not that many national chains that sell burritos," Macedo told Business Insider in an interview.

Burger King executives met with members of its corporate "innovation committee" earlier this year and asked them how they could get involved in the Tex-Mex category and "do it in the Burger King way."

A franchisee with Burger King locations in Ohio and Pennsylvania started experimenting with different ingredients and flavors at his restaurants and came up with the recipe for the Whopperito.

"He called and said, 'I think I'm onto something,'" Macedo said. "We took his idea and added what makes this unique — which is the sauce and mix of spices for the beef."

The company tested the Whopperito in the franchisee's restaurants in June and said it was a success.

Two months later, the company is launching it nationally, marking the company's fastest product launch from the test phase.

The Whopperito will cost $2.99 by itself and $4.99 as part of a combo meal.

The burger-burrito mashup comes on the heels of Burger King's debut of Mac n' Cheetos — a creamy mixture of macaroni and cheese deep fried into Cheeto-shaped sticks and covered with crispy Cheetos flavoring.

Burger King Mac n Cheetos 4Burger King

The Mac n' Cheetos sold out within a matter of weeks, but the Whopperito will be around for at least a couple months since all of the ingredients for the burrito are already found in Burger King's kitchens, according to Macedo.

Burger King is rolling out the new menu items as consumers have been pulling back their spending on dining out.

Macedo said the new menu items aren't a direct response to those trends, however.

"We have a long-term strategy," he said.

The company has been looking for innovative new products that draw a lot of attention but also work well for the business.

"For us, a burrito works well because we get a vast majority of our sales through the drive-thru, and this is something that's portable," he said.

Related: Check out these helpful tips at your favorite fast-food chains:

10 money-saving fast-food hacks
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10 money-saving fast-food hacks

Restaurant: McDonald’s

Hack: Order two four-piece nuggets instead of one six-piece. It’s cheaper, you get more nuggets and you get more sauces. Score.

Photo credit: Getty

Restaurant: McDonald’s

Hack: Order a McDouble without the ketchup and mustard but with lettuce and Big Mac sauce. You'll pay for the Big Mac taste for the price of a McDouble.

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Restaurant: Chipotle

Hack: Order half of one protein and half of another kind (like chicken and steak). You’ll almost always get more than half of each and end up with up to 1.5x the protein in your burrito or bowl for the price of a normal portion.

Photo credit: Getty

Restaurant: Arby’s

Hack: Order two junior roast beef sandwiches instead of one regular classic. You'll end up with more meat for a lower price.

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Restaurant: Jamba Juice

Hack: Substitute any ingredient in any smoothie for the same price. If you’re craving a smoothie with non-fat yogurt instead of mango, or extra strawberries instead of blueberries, customize it to your liking without any extra charge. It will save you more than being charged for creating your own smoothie from scratch.

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Restaurant: Jack in the Box

Hack: Order two Jr. Bacon Cheeseburgers and combine them into one for a much cheaper version of a Bacon Ultimate Cheeseburger. 

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Restaurant: McDonald’s

Hack: Order a sausage McMuffin off of the dollar menu but ask for the sausage to be substituted with egg—an egg McMuffin for a dollar.

Photo credit: Getty

Restaurant: Any pizza place

Hack: When you call to order delivery, ask if there were any orders that weren’t delivered—the pizza place will often give you those orders for a discounted price (perfect if cold pizza is your thing.)

Photo credit: Getty

Restaurant: Subway

Hack: Order a Double Steak and Cheese Sub instead of the Philly Cheese Steak Sub—you’ll get the same sandwich at a normal foot-long price.

Photo credit: Getty


NOW WATCH: We tried Burger King's new Mac n' Cheetos — and they're an 'affront to nature'

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SEE ALSO: McDonald's changed the recipe for its iconic Egg McMuffins — here's how they're made

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