This Gap ad is being called out for sexism and one glaring, not-so-genius misspelling

Gap in Trouble for Sexist Advertisement

Boys are meant to be scholars, while girls, on the other hand, are simply social butterflies — or at least this is what Gap's recent U.K. advertisement has haphazardly implied, sending many on Twitter into an anger-filled frenzy.

According to Mashable, Twitter user @PsychScientists first noticed the ad that features a little boy with an Albert Einstein tee with the title "The Little Scholar" and a little girl with "The Social Butterfly," wearing a preppy long-sleeve tee. "Just... no," the tweet read.

Many have since tweeted that Gap is perpetuating gender stereotypes that suggest women can't be as smart as men.

If this ad wasn't already controversial enough, the brand made a glaring spelling error on the Einstein T-shirt pictured on the "The Little Scholar." (A shirt with the correct spelling is seen on the brand's website.)

Just within the past year there have been multiple occasions when T-shirts have been called out for boasting similar sexist undertones. It's this very reason why there are a slew of companies, like Princess Awesome and Jessy & Jack, working to remove gender stereotypes from clothing or creating gender-neutral items — especially for children.

Gap's situation is unique, as it isn't the actual product, but the way it is being marketed. Even so, the clothing company has found itself embroiled in multiple ad controversies within the last few months. In April, GapKids was called out for an ad in which a white child used a black child as an armrest. Weeks later, the retailer used a space shuttle in an ad with "1969" written over it in honor of the year the company was founded, but people and publications pointed out the pictured shuttle didn't fly until many years later.

Gap has yet to publicly acknowledge any wrongdoing. Mic has reached out to Gap and will update with any comment.

The bottom line: It shouldn't take a genius — pun intended — to get details like this correct.

RELATED: America's favorite retailers:

America's favorite retailers
See Gallery
America's favorite retailers
VANCOUVER, BC - SEPTEMBER 16: A general atmosphere view during the In-Store Opening Gala at Nordstrom Pacific Centre on September 16, 2015 in Vancouver, Canada. (Photo by Andrew Chin/Getty Images for Nordstrom)
Shoppers ride an escalator near a Nordstrom Inc. store at the Westfield San Francisco Shopping Centre in San Francisco, California, U.S., on Tuesday, May 12, 2015. Nordstrom Inc. is expected to release earnings figures on May 14. Photographer: David Paul Morris/Bloomberg via Getty Images
GLENDALE, CA - SEPTEMBER 17: Atmosphere during the Nordstrom store opening gala at The Americana at Brand on September 17, 2013 in Glendale, California. (Photo by Donato Sardella/Getty Images for Nordstrom)
Pedestrians walk past an Hennes & Mauritz AB (H&M) store in the Center City area of Philadelphia, Pennsylvania, U.S., on Saturday, March 21, 2015. The Bloomberg Consumer Comfort Index, a survey which measures attitudes about the economy, is scheduled to be released on March 26. Photographer: Charles Mostoller/Bloomberg via Getty Images
Shoppers look at clothing during the grand opening of the Hennes & Mauritz AB (H&M) flagship store in New York, U.S., on Thursday, July 17, 2014. At 57,000 square feet, the new flagship located at 589 Fifth Avenue is the worlds largest H&M store. Photographer: Victor J. Blue/Bloomberg via Getty Images
A shopper is reflected in the window of a Marshalls Plc store in San Francisco, California, U.S., on Tuesday, March 3, 2015. The Bloomberg Consumer Comfort Index, a survey which is measures attitudes about the economy, is scheduled to be released on March 5. Photographer: David Paul Morris/Bloomberg via Getty Images
Marshall's store sign
SOME OF THE MANY DRESSES at the Ross Dress for Less store in Pico Rivera shop on 11/14/75. (Photo by Gary Friedman/Los Angeles Times via Getty Images)
Ross Dress for Less sign in Thousand Oaks, CA

Read Full Story

From Our Partners