Starbucks always has served up miracle liquids that wash away the various shades of morning grouchy, but now it's exploring taste in a completely different way via a major dress code shift. Effective immediately, the coffee giant's new policy pretty much lets baristas wear whatever they have in their closets. Workers even can rock dyed hair if they want. The only real stipulation is that the clothing and hair products have to meet current safety and sanitation guidelines.
Starbucks' decision to change their dress code might have a positive influence on the service and experience customers have at the chain's shops. The freedom to express their personality through outfits and hairstyles might have a positive influence on baristas moods. The better the baristas feel, the more productive they might be.
Second of all, in order to really reach customers, a business has to relate to them. With Starbucks' baristas selecting a wider range of styles, the company essentially sends the message that their shops are safe turf for many different groups of people. Customers can see someone who looks like them and psychologically feel accepted and understood, which can change the way the buyers and baristas interact. There's also even the possibility that, as more groups see Starbucks as being supportive, you might get enhanced mingling and, perhaps, a greater sense of community.
Lastly, taste, sight, smell, hearing, touch, emotion and memory are all connected in the brain. In fact, that's the main idea behind emotional branding. These links mean that the new visual palette customers get with the dress code could stimulate increased innovation and breakthroughs.
Starbucks seems to grasp that a great coffee shop experience extends beyond the cup, and the attitude of executives right now seems a bit like the moral from that movie Pleasantville. Even though a good cup of coffee can get you close, life doesn't need to be perfect. It just needs to be open to the color that comes with choice and possibility.
RELATED: Starbucks copycat recipes you can make at home
Starbucks copycat recipes
Starbucks copycat recipes
Starbucks Pumpkin Scones
"These are SO amazing. They taste just like Starbucks'. Do not change a thing! And do not leave out the spice frosting!" -Kabwe Cook
"I love cranberries, and this very easy recipe is a nice way to use them. I tinted the frosting pink by thinning it with cranberry juice. Everything came out great. I know I'll make these again!" -Lynne the Pirate Queen
"One word to sum it up: delicious! Good ol' Starbucks never fails. I just finished baking them 15 minutes ago and have already eaten three! Photos don't do these cookies justice — you have to try them for yourself." -KiwiMegan
"This is wonderful! I was looking for a good excuse to have it, and was happy when my neighbor came to visit. It was perfect! I'm printing and passing the recipe on to my neighbor right now upon her request." -Chef Mommie
"After spending loads on commercially made fruit and nut bars, I'll never buy them again! These are great for a boost of energy when you need it, and they're easy to vacuum seal for on-the-go." -scented08
"I am perhaps the biggest Caramel Macchiato lover in the world. I recently moved to a small town from the big city and was so missing Starbucks — because of this drink! I'm SO glad I found this recipe." -megs_