Starbucks just made a bold non-coffee move that everyone is talking about

New dress code for Starbucks baristas

Starbucks always has served up miracle liquids that wash away the various shades of morning grouchy, but now it's exploring taste in a completely different way via a major dress code shift. Effective immediately, the coffee giant's new policy pretty much lets baristas wear whatever they have in their closets. Workers even can rock dyed hair if they want. The only real stipulation is that the clothing and hair products have to meet current safety and sanitation guidelines.

The Connected Impact

Starbucks' decision to change their dress code might have a positive influence on the service and experience customers have at the chain's shops. The freedom to express their personality through outfits and hairstyles might have a positive influence on baristas moods. The better the baristas feel, the more productive they might be.

Second of all, in order to really reach customers, a business has to relate to them. With Starbucks' baristas selecting a wider range of styles, the company essentially sends the message that their shops are safe turf for many different groups of people. Customers can see someone who looks like them and psychologically feel accepted and understood, which can change the way the buyers and baristas interact. There's also even the possibility that, as more groups see Starbucks as being supportive, you might get enhanced mingling and, perhaps, a greater sense of community.

Lastly, taste, sight, smell, hearing, touch, emotion and memory are all connected in the brain. In fact, that's the main idea behind emotional branding. These links mean that the new visual palette customers get with the dress code could stimulate increased innovation and breakthroughs.

Starbucks seems to grasp that a great coffee shop experience extends beyond the cup, and the attitude of executives right now seems a bit like the moral from that movie Pleasantville. Even though a good cup of coffee can get you close, life doesn't need to be perfect. It just needs to be open to the color that comes with choice and possibility.

RELATED: Starbucks copycat recipes you can make at home

Starbucks copycat recipes
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Starbucks copycat recipes

Starbucks Pumpkin Scones

"These are SO amazing. They taste just like Starbucks'. Do not change a thing! And do not leave out the spice frosting!" -Kabwe Cook

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Starbucks Lemon Loaf

"I give this six stars! It looks beautiful and is just delicious. I work next to a Starbucks and this is 10 times better!" -Linda Saslove

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Starbucks Light Coffee Frappuccino

"Perfect proportions! This is a very nice coffee drink and such a bargain! I added just a bit of cocoa powder to make mine a mocha frappuccino." -Chef Kate

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Starbucks Blueberry Oat Squares

"These wholesome bars are just like Starbucks' blueberry squares — if not better! My favorite things about this recipe are the oatmeal base and crumble topping." -lilsweetie 

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Starbucks Lemon-Tipped Biscotti

"These are absolutely wonderful! The dough was easy to work with and the biscotti turned out perfect." -Aaliyah's&Aaron'sMum

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Starbucks Hot Chocolate

"This is great hot chocolate! It's better than Starbucks' because I can make it at home. I love it! I used soy milk and Splenda and it was still delicious." -kittycatmom

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Cranberry Bliss Bars

"I love cranberries, and this very easy recipe is a nice way to use them. I tinted the frosting pink by thinning it with cranberry juice. Everything came out great. I know I'll make these again!" -Lynne the Pirate Queen

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Green Tea Latte

Enjoy a frothy pick-me-up with this energizing mix of Matcha green tea and soy milk! If you prefer, dairy works equally well.

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Starbucks Banana Walnut Bread

"This is my new favorite banana bread! It was sweet, dense and bananalicious! I don't even care how many calories are in each slice. It's worth it." - addicted2foodnetwork

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Starbucks Outrageous Oatmeal Cookies

"One word to sum it up: delicious! Good ol' Starbucks never fails. I just finished baking them 15 minutes ago and have already eaten three! Photos don't do these cookies justice — you have to try them for yourself." -KiwiMegan

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Coconut Mocha Frappuccino

"This is wonderful! I was looking for a good excuse to have it, and was happy when my neighbor came to visit. It was perfect! I'm printing and passing the recipe on to my neighbor right now upon her request." -Chef Mommie

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Starbucks Chewy Fruit & Nut Bars

"After spending loads on commercially made fruit and nut bars, I'll never buy them again! These are great for a boost of energy when you need it, and they're easy to vacuum seal for on-the-go." -scented08

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Starbucks Gingerbread Latte

"I love this recipe! So many gingerbread latte recipes use store-bought gingerbread syrup. I was glad to find one I could make with ingredients I already have." -MBMommy

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Starbucks Marble Pound Cake

The secret to creating this rich loaf is twofold: cake flour to give it that signature soft texture, and lemon zest to make the vanilla batter sing.

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Starbucks Caramel Macchiato

"I am perhaps the biggest Caramel Macchiato lover in the world. I recently moved to a small town from the big city and was so missing Starbucks — because of this drink! I'm SO glad I found this recipe." -megs_

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