OnlyOnAOL: How to get Alicia Keys' stunning no-makeup look
By: Donna Freydkin
From Mila Kunis on the back-cover of "Glamour" to Demi Lovato in the pages of "Vanity Fair" to Alicia Keys' fresh-faced visage at the Democratic National Convention, the no-makeup trend is the prettiest look of the summer (as an extra, see our interview with Kunis above).
Keys, in fact, has publicly embraced the #NoMakeup movement, sick of slathering on cosmetics to fit in and live up to society's idea of what's beautiful.
"'Cause I don't want to cover up anymore. Not my face, not my mind, not my soul, not my thoughts, not my dreams, not my struggles, not my emotional growth. Nothing," she wrote in Lenny Letter.
She looks radiant, natural and mind-blowingly gorgeous. As did Lovato during a 1995 "Vanity Fair" shoot in which she banned makeup and retouching.
So we consulted with a few beauty industry pros to see if the rest of us, those not blessed with Kunis' and Keys' bone structure, could follow suit.
Dior celebrity makeup artist Daniel Martin, who works with Jessica Alba and Amy Poehler, says the trend is here to stay.
"Social media has created this whole platform for makeup. You go on Instagram and see contouring and strobing and a smoky eyes. We're so inundated with this that we need to see skin again and real people and real light. The more comfortable people are with not wearing makeup, the more comfortable they are with who are," he says.
The key, he says, is to emphasize the positive. "The makeup is to event out discoloration, if anything, or a random pimple and dark circles. No one is going out with nothing. They want to look as even and natural as possible," he says.
He points to Jessica Biel, who "does no-makeup makeup so well. It's about enhancing your natural features without overdoing anything, flushing the cheeks with a bit of color. You don't see her overly done."
Martin says to focus on adding touches of color to cheeks and lips."Curl your lashes and add maybe just a bit of mascara. Curling the lashes helps open up the eyes. Have a great cream brow. Add a bit of radiance to the skin, with a heavier moisturizer," he says.
And he points to one of our favorites as a go-to. "Face oils are great for that too. Don't use too much in the summer because the oil can sit on the skin and it cooks your face if it's hot out. For lips, use a lip stain. Not liquid lipstick, but Sisley Phyto Lip Twist," he says.
Sana Cordeaux, makeup pro at beauty-on-demand app Veluxe, says going natural is doable. For everyone. Yes, everyone.
"The no-makeup makeup look is in because it's a classically beautiful look. A lot of women are seeking a natural and clean face these days. The no-makeup look provides women with an effortless and clean appearance for everyday wear," says Cordeaux.
It's especially ideal for summer, when your makeup sweats off anyway. "The no-makeup makeup look works well when done with BB creams because they are a lot lighter than foundation. Powder and liquid foundations tend to look and feel too heavy during the hot summer months, so BB creams are the best beauty bet when battling a heatwave," says Cordeaux.
Always moisturize and hydrate skin. This is the best base for the no-makeup look
Use neutral eye shadows, creams, nudes and light browns. Eye shadows should be matte, not shimmery.
Brown pencil liner is best. Avoid using anything too dark — black is a definite no for the no-makeup look.
Fill in brows so there is still some open spaces between the hairs. Leaving spaces allows the look to appear more natural.
Always lighten and brighten the under eye area with a concealer that is 2 to 3 shades lighter than your skintone. This gives you a natural and effortless "awake" look.
A light dusting of blush on the cheeks is plenty to give a little color to your look. "Gingerly" by MAC is a great versatile color for all skin tones.
Use a nude tone lipstick or skip it altogether and opt for a neutral gloss.