Meet the creator who has been dominating YouTube for the past decade

If there was ever a social media celebrity, it's Justine Ezarik. The digital creator has been one of the first viral personalities to have received their start on YouTube. In 2006, she started her now famous channel, iJustine, as a way to find a community who loved tech as much as she did. Since then, she's discovered platforms at their infancy, becoming a leading figure in the Instagram, Twitter, and YouTube space. And in the past ten years, she's been able to build a brand that's synonymous with fun content that ranges from tech product reviews to cooking fail videos. And she does it all with a comical, well-educated voice that her fans can never seem to get enough of.

Ezarik's impressive resume spans more than just YouTube video views -- but if we are counting, she has more than 476 million of those. She has also written a book titled "I, Justine" and has tried her hand in traditional acting, including a stint on "Law and Order: Special Victims Unit" and hosting gigs on E! News and NBC.

But as her career grows, some things remain the same. Ezarik still writes, films, and edits all of her videos, is always on the lookout for the best new tech inventions, and still delivers the same punchy and infectious commentary that put her on the map a decade ago. She's been able to do the seemingly impossible task of staying true to herself in an industry that completely thrives off of change.

We recently sat down with the woman behind iJustine, Justine Ezarik, to talk about her time in the industry, how she's seen social media transform since iJustine's inception, and more! Ahead, find out how she first got her start on YouTube, what her creative process looks like, and what she feels is the biggest change to YouTube.

YouShouldKnow is a feature that showcases up-and-coming social stars. To see more of past interviews, including more iJustine exclusives, click here.

Where did your love of tech and social media first begin?
Tech was first because when I was super young I loved taking this apart and seeing how they worked. So I definitely loved tech and when I was young, social media just wasn't a thing. In sixth grade I started making my first website and started to get involved in the internet sharing and creating. I was making websites for people; that was my job in sixth grade, getting paid to make a website. Just from there, I always wanted to see what was next. Since I grew up kind of in the middle of nowhere, there wasn't a ton of people to talk to so the internet was a thing that brought me out of my shell and brought me together with people who share the same interests.

You've been in the social space since it's infancy. What has that been like for you?
It's been really amazing to see the way people use those platforms and see them grow. I've used so many apps that don't even exist anymore -- also had so many t-shirts from companies. I had a drawer full of failed start up t-shirts. So it's been cool to see what has stuck, what has been evolving, and how those platforms have changed the world. Like, Twitter, there's such an instant feedback and learning tool, but it just started out as answering the simple question "What are you doing?" Now, it's making such a huge impact.

Do you remember your first video?
I do. I go back to it sometimes and wonder what I was thinking. I say that about a lot of videos that I post and a lot of my friends on YouTube will make those first video private but I have not done that. I want to everytime that I see them, but for me I feel like it's nice to go back to see what I was doing then. And the reason I even started making videos was so that I could remember things that I've done. So it's a timeline of my life.

It's been 10 years since you first started on YouTube.
Everyone loves reminding that! It's been such a long time...

But what's so incredible about that is that YouTube changes every second. But you've seen it evolve over the course of a few years.
Yeah! I think that to do be able to do anything for 10 years, you have to really learn how to evolve. I have a friends who need to switch jobs every few years doing something new, and in that space you can do that because there's so many different jobs and opportunities out there that if you're not trying to bounce around and figure things out, you won't be able to find what you're passionate about. And as far as how it's changed, everyone knows what it is. Back 10 years, everyone thought it was so weird to be posting videos on YouTube. It was just fun. And I was creating a brand before I knew what a brand was and didn't even realize I was bringing together a community of people. My channel has just grown into what it is. I don't like calling it a job because I still enjoy doing it. But it's non-stop work. I'm always Snapchatting, on YouTube, and really it becomes your whole life.

What does your creative process look like? How does a video of yours come to life?
It's different for everything. Especially for cooking videos, I try to do a couple of them in a day. So I'll plan it properly, because I'll still shoot and edit everything myself and that becomes very time consuming. If I'm doing a cooking video while I'm making a cake, I know I'll have 30 minutes to start the next video, so I'll switch my t-shirt and start filming the next one. And once that second cake is baking, I know I'll have 30 minutes to decorate the first one and I could have also been making something that's a no-bake, so in between the cooling of the second one I'll do that. And cleaning up is just at the end and push it all off to the side. The creative process is different for anything. Sometimes I'll wake up and decide I want to film something that day or decide that I don't want to talk to a camera that day. You have to find that balance of how is it working for you, and that's really a work/life/relationship balance. It is hard to find, but I think you have to distance yourself and realize that sometimes you just can't make videos. It's an emotional process to have those conversations. It's so hard to explain, but it is very emotional. Sometimes you just don't want to open up that day.

In the YouTube space, you see a lot of specialized creators. But your videos run the gamut in terms of genres. Why is that?
I have so many interests and I get bored easily. For me, I would get bored doing one single thing. So as soon as I find something else that I can start getting into, I will start making videos of that. I think a lot of people's channels are what they're into and what they love. So for beauty vloggers, they'll just do beauty because that's what they love. But I love entertaining, cooking -- terribly of, course -- eating food, travel, technology, so I love doing those types of videos. It's one of those things where you never know what the next day will bring and for me that's exciting. For my audience, if you ask them "What kind of videos does Justine make?" they would respond the kind of videos they want to see.

YouShouldKnow is a feature that showcases up-and-coming social stars. To see more of past interviews, including more iJustine exclusives, click here.

And for more past YouShouldKnow stars, scroll through the gallery below:

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