'The Apprentice': 9 lessons about Donald Trump from binge-watching the first season

Donald Trump Accepts Party Nomination

Donald Trump's entrance earlier this week at the Republican National Convention — buttressed by strobe lights, fog and a soundtrack (Queen's "We Are the Champions") — may have raised some eyebrows. But not for loyal viewers of "The Apprentice." That's how the Donald has rolled ever since becoming a breakout TV star in 2004. Just take an episode from the first season, during a challenge set at the Trump Taj Mahal in Atlantic City. Donald swoops in like Bruce Wayne via his own Trump-branded helicopter, then strolls through the casino's lobby, shaking hands with wide-eyed gamblers. "How are you doing everybody?" Trump says, sounding like a political candidate.

In the months leading to Trump's coronation as the Republican nominee for president, the press has parsed through his old interviews, TV appearances and even chapters from his aspirational tome, "The Art of the Deal." But what about the most telling document about what makes Donald run? To get a glimpse into the brain of the elaborately coiffed executive, I binge-watched all 15 episodes from the first season of the hit NBC series.

Even knowing the winner in advance (an earnest Bill Rancic), "The Apprentice" still holds up. The series is at times a vestige of a bygone era, when flip-phones didn't allow for the possibility of Googling in a cab. Jessica Simpson makes an awkward cameo in the final episode, where Trump's then-girlfriend Melania proclaims her fandom, and some of the properties Trump touts (like the Atlantic City hotel) are no longer under his ownership.

See photos of Donald Trump through the years:

Donald Trump through the years
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Donald Trump through the years

Donald Trump with Alfred Eisenpreis, New York City Economic Development Administrator. Sketch of new 1,400 room Renovation project of Commodore Hotel.

(Photo by NY Daily News Archive via Getty Images)

Donald Trump pauses in his apartment 5/20 after receiving the news that the Board of Estimate unanimously approved a 40-year tax abatement plan. Under the plan Trump will purchase and refurbish the Commodore Hotel, which closed into doors 5/18, from the Penn Central Transportation Corp. In return for his $10-million-dollar purchase and up to $100 million face-lifting investment, Trump will have no real estate taxes for 40 years.

(Bettmann via Getty Images)

Real estate developer Donald Trump announces intentions to build a $100 million dollar Regency Hotel.

(Photo by John Pedin/NY Daily News via Getty Images)

Donald Trump stands behind architect's model of City Hall Plaza.

(Photo by Frank Russo/NY Daily News Archive via Getty Images)

Donald Trump and Ivana Trump attend Roy Cohn's birthday party in February 1980 in New York City.

(Photo by Sonia Moskowitz/Getty Images)

Donna Mills and Donald Trump during 1983 Annual American Image Awards at Sheraton Center in New York City, New York, United States.

(Photo by Ron Galella, Ltd./WireImage)

Donald Trump attends 38th Annual Horatio Alger Awards Dinner on May 10, 1985 at the Waldorf Hotel in New York City.

(Photo by Ron Galella/WireImage)

Portrait of real estate mogul Donald John Trump (b.1946), smiling slightly and facing to his right, 1983. New York.

(Photo by Bachrach/Getty Images)

Boxing promoter Don King holds up the arms of Mike Tyson and former champion Larry Holmes during a press conference here 12/1. Looking on is Donald Trump. The fight will be held at the Trump Plaza Hotel.

(Bettmann via Getty Images)

Donald Trump, real estate mogul, entrepreneur, and billionare poses in the foyer of his home in August 1987 in Greenwich, Connecticut.

(Photo by Joe McNally/Getty Images)

Donald Trump Jr. and Donald Trump during 1988 U.S. Open - September 3, 1988 at Flushing Meadows Corona Park in Queens, New York, United States.

(Photo by Ron Galella, Ltd./WireImage)

Ivana Trump and Donald Trump during Mike Tyson vs Michael Spinks Fight at Trump Plaza - June 27, 1988 at Trump Plaza in Atlantic City, New Jersey, United States.

(Photo by Ron Galella/WireImage)

Billionaire Donald Trump and his wife Ivana arrive 04 December 1989 at a social engagement in New York.

(Photo credit should read SWERZEY/AFP/Getty Images)

Donald Trump and Daughter Ivanka Trump during Maybelline Presents 1991 Look of the Year at Plaza Hotel in New York City, New York, United States.

(Photo by Ron Galella/WireImage)

Donald Trump attends 'Hoop-La' Special Olympics Basketball Game on June 25, 1992 at the Plaza Hotel in New York City.

(Photo by Ron Galella/WireImage)

Donald Trump and Joan Rivers during Opening of The Rose Room in the Plaza Hotel at Plaza Hotel Rose Room in New York City, New York, United States.

(Photo by Ron Galella, Ltd./WireImage)

Donald Trump touches 07 April 1993 Marla Maples stomach to confirm published reports that the actress is pregnant with his child. The two arrived for Maples appearance in the Broadway musical 'The Will Rogers Follies'.

(HAI DO/AFP/Getty Images)

US business tycoon Donald Trump enters the PLaza Hotel in New York past supporters 21 December 1994. Hundreds of supporters showed up at a news conference where Trump denied a New York newspaper report that the Sultan of Brunei had bid 300 million USD to buy the Manhattan hotel.

(Photo credit should read DON EMMERT/AFP/Getty Images)

Donald Trump and Christine Whitman during Opening of New Warner Bros. Store in Trump Plaza Casino at Trump Plaza Casino in Atlantic City, New Jersey, United States.

(Photo by Ron Galella/WireImage)

Donald Trump attends Marc Jacobs Fashion Show on April 4, 1995 at the Plaza Hotel in New York City.

(Photo by Ron Galella/WireImage)

Boxing: IBC Heavyweight Title: View of celebrity businessman Donald Trump and actor Steven Seagal seated ringside during Lennox Lewis vs Tommy Morrison fight at Boardwalk Convention Hall. Atlantic City, NJ. (Photo by John Iacono /Sports Illustrated/Getty Images) 

New York real estate giant Donald Trump poses in his Trump Tower office on a giant letter 'T' on May 8, 1996.


Portrait of Marla Maples and her husband, businessman Donald Trump, with their daughter Tiffany, as they pose together at the Mar-a-Lago estate, Palm Beach, Florida, 1996.

(Photo by Davidoff Studios/Getty Images)

Donald Trump and Ron Delsner backstage at a KISS concert at Madison Squre Garden in New York City on July 25, 1996.

(Photo by Ebet Roberts/Redferns)

Donald Trump attending Halloween party thrown by Naomi Campbell and Kate Moss at the Supper Club to kick off Fashion Week.  

(Photo by Richard Corkery/NY Daily News via Getty Images)

Donald Trump open his new building at 1 Center Park West- The new Trump International Hotel and Tower.

(Photo byJames Hughes/NY Daily News via Getty Images)

Donald Trump and his girlfriend Celina Midelfar watch Conchita Martinez and Amanda Coetzer 07 September at US Open in Flushing Meadows, NY.


Celine Dion, husband Rene, Donald Trump & Ivanka Trump

(Photo by KMazur/WireImage)

Entrepreneur Donald Trump and Rev. Al Sharpton speak at a ribbon cutting ceremony for Sharpton's National Action Network Convention April 5, 2002 in New York City. The group aims to further the development of civil rights.

(Photo by Mario Tama/Getty Images)

Donald Trump and his girlfriend Melania Knauss attend the Marc Bouwer/Peta Fall/Winter 2002 Collection show February 14, 2002 during Mercedes-Benz Fashion Week in New York City.

(Photo by George De Sota/Getty Images)

Donald Trump at Madison Square Garden

(Photo by Alexander Hassenstein/Bongarts/Getty Images)

Donald Trump stands on the sidelines before the start of the AFC divisional playoffs between the New England Patriots and Tennessee Titans on January 10, 2004 at Gillette Stadium in Foxboro, Massachusetts. Temperatures have reached as low as 7 degrees in the Foxboro area.

(Photo by Al Bello/Getty Images)

Donald Trump, Visionary Business Leader award honoree, poses with his children Donald Trump Jr. and Ivanka at Fashion Group International's 22nd Annual 'Night Of Stars' at Cipriani's 42nd Street October 27, 2005 in New York City.

(Photo by Evan Agostini/Getty Images)

Eric Trump and Donald Trump attend the Chicago Bulls vs New Jersey Nets game at the IZOD Center on October 31, 2007 in East Rutherford, New York.

(Photo by James Devaney/WireImage)

 Donald Trump delivers a speech with his son Barron after he was honored with the 2,327th star on the Hollywood Walk of Fame on Hollywood Boulevard in Hollywood, CA, 16 January 2007.


Portrait of former model Melania Trump and her husband, businessman Donald Trump, as they sit together at a table during the 16th annual 'Lady in Red' gala, hosted by LIFE (Leaders In Furthering Education), at the Mar-a-Lago club, Palm Beach, Florida, December 4, 2009.

(Photo by Michele Eve Sandberg/Corbis via Getty Images)

Donald Trump sands with Miss Universe 2009 Stefania Fernandez of Venezuela prior to the Miss Universe 2010 Pageant Final at the Mandalay Bay Hotel in Las Vegas on August 23, 2010. Miss Universe is an annual international beauty pageant and along with the Miss World is the most publicized beauty contest in the world. California clothing company Pacific Mills founded the contest 1952 and was acquired by Donald Trump in 1996.


US tycoon Donald Trump arrives to speak at the annual Conservative Political Action Conference (CPAC) at National Harbor, Maryland, outside Washington, on February 27, 2015.


Donald Trump speaks during the NRA-ILA Leadership Forum at the 2015 NRA Annual Meeting & Exhibits on April 10, 2015 in Nashville, Tennessee. The annual NRA meeting and exhibit runs through Sunday.

(Photo by Justin Sullivan/Getty Images)

Real estate mogul and billionaire Donald Trump attends Golf legend Jack Nicklaus' Congressional Gold Medal ceremony in the U.S. Capitol Rotunda March 24, 2015 in Washington, DC. Trump announed on March 18 that he has launched a presidential exploratory committee.

(Photo by Chip Somodevilla/Getty Images)

Businessman Donald Trump speaks to guests gathered for the Republican Party of Iowa's Lincoln Dinner at the Iowa Events Center on May 16, 2015 in Des Moines, Iowa. The event sponsored by the Republican Party of Iowa gave several Republican presidential hopefuls an opportunity to strengthen their support among Iowa Republicans ahead of the 2016 Iowa caucus.

(Photo by Scott Olson/Getty Images)

Republican Presidential Candidate Donald Trump visits his Scottish golf course Turnberry with his children Ivanka Trump and Eric Trump on July 30, 2015 in Ayr, Scotland. Donald Trump answered questions from the media at a press conference.

(Photo by Jeff J Mitchell/Getty Images)

U.S. President-elect Donald Trump speaks at his election night rally in Manhattan, New York, U.S., November 9, 2016.

(REUTERS/Carlo Allegri)

Singer Kanye West and President-elect Donald Trump speak with the press after their meetings at Trump Tower December 13, 2016 in New York.


Republican U.S. presidential candidate Donald Trump poses for a photo after an interview with Reuters in his office in Trump Tower, in the Manhattan borough of New York City, U.S., May 17, 2016.

(REUTERS/Lucas Jackson)

 Coverage of the 2016 Republican National Convention from the Quicken Loans Arena in Cleveland, Ohio, which airs on all ABC News programs and platforms. On this final night of the convention, Donald Trump accepts the party's nomination for President of the United States.

(Photo by Ida Mae Astute/ABC via Getty Images) 

U.S. Republican presidential candidate Donald Trump reacts to an answer his wife Melania gives during an interview on NBC's "Today" show in New York, April 21, 2016.

(REUTERS/Brendan McDermid/File Photo)

President-elect Donald Trump speaks to reporters following his meeting with Jack Ma, Chairman of Alibaba Group, meeting at Trump Tower, January 9, 2017 in New York City. President-elect Donald Trump and his transition team are in the process of filling cabinet and other high level positions for the new administration.

(Photo by Drew Angerer/Getty Images)

U.S. President Donald Trump and Israeli Prime Minister Benjamin Netanyahu shake hands after Trump's address at the Israel Museum in Jerusalem May 23, 2017. REUTERS/Ronen Zvulun TPX IMAGES OF THE DAY
U.S. President Donald Trump has coffee during a reception ceremony in Riyadh, Saudi Arabia, May 20, 2017.Bandar Algaloud/Courtesy of Saudi Royal Court/Handout via REUTERS ATTENTION EDITORS - THIS PICTURE WAS PROVIDED BY A THIRD PARTY. FOR EDITORIAL USE ONLY. TPX IMAGES OF THE DAY
U.S. Vice President Mike Pence (L) and U.S. President Donald Trump appear on stage at a rally in Harrisburg, Pennsylvania, U.S. April 29, 2017. REUTERS/Carlo Allegri TPX IMAGES OF THE DAY
U.S. President Donald Trump holds up a U.S. Air Force Academy football jersey that was presented to him by team captain Weston Steelhammer during the presentation of the Commander-in-Chief trophy in the Rose Garden of the White House in Washington, U.S., May 2, 2017. REUTERS/Joshua Roberts TPX IMAGES OF THE DAY
U.S. President Donald Trump delivers the keynote address at the U.S. Holocaust Memorial Museum's "Days of Remembrance" ceremony in the Capitol Rotunda in Washington, U.S, April 25, 2017. REUTERS/Kevin Lamarque TPX IMAGES OF THE DAY
U.S. President Donald Trump, U.S. first lady Melania Trump, their son Barron and the Easter Bunny arrive for the 139th annual White House Easter Egg Roll on the South Lawn of the White House in Washington, U.S., April 17, 2017. REUTERS/Joshua Roberts TPX IMAGES OF THE DAY

"The Apprentice," created by Mark Burnett, was an overnight sensation. Many of the other big reality hits from the early aughts, such as "Survivor" or "Big Brother," relied on physical challenges. But "The Apprentice" masqueraded as something smarter. Debuting at a time when blue-collar workers struggled to keep their own jobs in a lousy economy, "The Apprentice" was presented as a crash course in the business world. "This isn't a game," Trump says in the first episode. "This is the job interview."

The series foreshadowed other shows that valued skills over stamina, such as "Project Runway" or "Top Chef." "The Apprentice" was also groundbreaking in that its first-place prize was a job: $250,000 for a year as the president of one of Trump's companies. (Is that all?) The 16 contestants were evaluated through weekly challenges — such as selling fine art or renovating a Manhattan condo. And the Donald happily assumed the role of master-of-ceremonies, the Gamemaker of these "Hunger Games." The show even included regular corporate aphorisms that rivaled fortune cookie wisdom. "I've always said negotiation is not really an art," Trump says, looking directly into the camera. "A negotiator is born."

Here's what I learned about Trump's rise to fame from re-watching the show that made "You're Fired!" into a catch phrase.

1. "The Apprentice" is Donald Trump's "The Audacity of Hope"
Most White House contenders bother to actually work in government before they run. On the other hand, Trump has often been called America's first reality TV presidential candidate. You can see why from the pilot episode. Trump may have been a well-known business mogul in some circles, but the series turned him into an unlikely working-class hero. Sitting in the back of a chauffeured car, he offers up a glowing version of his own Horatio Alger story. "My name is Donald Trump, and I'm the largest real estate developer in New York," he enthuses. "I own buildings all over the place, modeling agencies, the Miss Universe Pageant, jet liners, golf courses, casinos and private resorts like Mar-a-Lago, one of the most spectacular estates anywhere in the world."

2. Trump Is a Shrewd Businessman
"The Apprentice" introduces 16 entrepreneurs (allegedly selected from a pool of 215,000) all duking it out for a job in the Trump organization. Although the show was later revamped with celebrities, the non-famous contestants are understandably starstruck by Trump. They also build up the myth of their boss as a shrewd businessman. "Trump has given everybody short cuts to the American dream," says one contender, Troy McClain. Later, as Rancic awaits Trump's final decision, he notes that winning "The Apprentice" could change his "kids' kids' lives" and bring him "generational wealth." Apparently, $250,000 went a lot farther in 2004.

3. The Trump You See on TV is "Really, Really" Rich
Although Trump alludes to past financial hardships — "I was billions of dollars in debt," he says, in a fleeting moment of candor — those days are over. Just don't expect him to get overly introspective. In the first episode, instead of explaining how he escaped financial apocalypse, Trump presents himself as a man firmly in control of his real estate empire. He separates the contestants into two teams by their gender, and tells them to go out into the wilds of Manhattan to hawk cups of lemonade. When the women emerge as the victors, he rewards them with a tour of his penthouse palace. "This is like rich. Like really, really rich," gasps one of the contestants. Trump uses his own version of Versailles, bathed in gilded walls and shimmering chandeliers, as tangible proof of his billionaire status. "Look," he tells his minions. "If you're really successful, you'll all live like this."

4. And One More Perk of Being Donald Trump Is His Girlfriend
The house tour also serves as America's introduction to its possible next first lady. Melania, Trump's girlfriend at the time, emerges to give the ladies of "The Apprentice" a curt hello. Asked how she tidies up such a lavish apartment, she snaps back: "Well, you have people clean it." And when someone calls her lucky to live in such opulence, her response is in keeping with her future husband's brash demeanor. "Thank you," she says. "And he's not lucky?"

5. Wait — Melania's Other Love Is Jessica Simpson?
In a preview of the 2016 campaign, Melania stays on the sidelines for most of the first season of "The Apprentice." But she returns for the last challenge, where finalist Kwame Jackson is overseeing a charity concert starring Jessica Simpson at Trump's Atlantic City property. After Simpson temporarily vanishes (in a hilarious turn of events), Trump and Melania finally make their way up to the pop star's suite. Simpson is waiting for them with her husband at the time, Nick Lachey. "Melania loves your show," Trump says, referencing the MTV reality series "The Newlyweds." "It's so cute," Melania adds. "It's really cute!"

6. Trump Was Always Good at Improvising, But Bad at Reading From a Teleprompter
The dramatic climax of every "Apprentice" episode is the infamous boardroom scene, where Trump fires someone from the losing team (with the help of his advisers George and Carolyn). But Trump ad-libs so much during these sequences, producers had to get Trump to re-dub scripted lines later for context. These spliced explanations unfold in a robotic Trump voice, devoid of any flavor or feeling. And we hear that staccato delivery again in the live finale, when Trump seems to be reading from a Teleprompter. "This has been an incredible experience for the contestants as well as George and Carolyn and myself," Trump intones. "Thanks for watching and good night."

7. The Boardroom Has a Vibe Similar to the Oval Office
Every king needs a throne, and in Trump's case that is the oversized leather seat inside his boardroom. It's a dramatic setting clearly designed to accentuate his power. The mahogany oak table, the superior lighting, the American flag in the background and the informed advisers (who double as Secret Service agents offering him protection) conjure an image of Trump as pseudo-president. Maybe the reason so many voters are comfortable backing him is because he's appeared in their living rooms for so long, playing a fictional commander.

8. And the winner of "The Apprentice" is ... Sexism
After the women's team wins several challenges, Trump declares: "I'm starting to think I may never hire a man again." This turns out to be a false promise. The clear favorite of the first season is Amy Henry, a resourceful software executive who manages to rack up 11 consecutive victories. Then she faces a terrible hurdle: a job interview, where she's grilled by four Trump managers. It's shocking to see the way these interviewers (three of whom are men) react to Henry. Charlie Reiss, who runs "special projects" for Trump, interrupts her to ask how she'd run a construction site where an imaginary worker would tell her: "Lady, you don't know what you're talking about." Later, he criticizes her to Trump: "Amy reminded me of a Stepford Wife," he says. Tom Downing, a manager of one of Trump's hotels, dismisses her but not for professional reasons: "She irritated the hell out of me." And Norma Foerderer, Trump's executive assistant, piles on too: "I think she'd get on my nerves after a while," while faulting her "big smile and the perfect teeth." Trump carefully weighs these concerns — issues that have very little bearing on Amy's professional acumen. Ultimately, he fires her right before the finale. "Everybody assumed I was going to be picking a really beautiful woman like Amy," he says. "But hey, I'm stuck with two guys."

9. "The Apprentice" Is All About Selling Trump
Like a recent press conference that doubled as an infomercial, complete with references to Trump's line of steaks and vineyard, the Donald packs non-stop product placement into the show. NBC should have sent him a bill. Each episode kicks off with a loving shot of Trump Tower, where the contestants live. ("There's no place like Trump Tower," brags the man for whom the skyscraper is named.) The challenges often involve aspects of Trump's business — like when he forces his protégés to sell Trump Ice, the first time anybody heard of his bottled-water line. ("It tastes like normal water to me," says a soon-to-be-dismissed player.) And the rewards are often Trump-themed too, such as a trip to "the best golf course in New York State," 18 holes brought to you by you-know-who. The final contest is set at two competing Trump properties, and when Rancic is crowned the winner, he has his pick of two other lavish Trump construction projects. That results in even more free advertising. "I've had a fascination for a long time with branding," says Trump.

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