Ivanka Trump will speak tonight at the RNC — and she could be the campaign's 'secret weapon'

Ivanka Trump 'Terrified' to Introduce Donald Trump at RNC

CLEVELAND — All eyes will be on Ivanka during the final night of the Republican National Convention.

While she's clearly not the biggest speaker of the night — her father and presidential nominee Donald Trump is also set to speak — she might be the best-positioned to win over skeptical Republicans.

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"She's the Trump secret weapon because she can speak in the first person about how women have prospered in the Trump Organization, how Donald Trump, unlike Hillary Clinton, has paid women more than men," veteran Republican strategist Roger Stone told Business Insider.

"I think she helps soften Donald's rough edges, I think she's a giant asset, and I think that's why she's going to be showcased."

Ivanka has already been speaking out on behalf of her father ahead of her speech. In an interview with CNN, she described an outspoken but measured man who was an attentive father and thoughtful mentor.

"He is authentic," Ivanka said. "Nobody tells him who to be. He is himself. He is his own man. He listens to the opinions of others, he respects the opinions of others, he processes the advice people give him, but ultimately he makes his own decisions."

She also pushed back on characterizations of her father as sexist and racist.

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Members of the Trump family
NEW YORK, NY - MARCH 26: Ivanka Trump and Jared Kushner are seen on March 26, 2016 in New York City. (Photo by Tal Rubin/GC Images)
BRIARCLIFF MANOR, NY - SEPTEMBER 21: Jared Kushner and Ivanka Trump attends the 9th Annual Eric Trump Foundation golf invitational at Trump National Golf Club Westchester on September 21, 2015 in Briarcliff Manor City. (Photo by Bobby Bank/WireImage)
BRIARCLIFF MANOR, NY - SEPTEMBER 21: (L-R) Vanessa Trump, Donald Trump Jr., Ivana Trump, Eric Trump, Lara Trump, Ivanka Trump and Jared Kushner attend the 9th Annual Eric Trump Foundation Golf Invitational Auction & Dinner at Trump National Golf Club Westchester on September 21, 2015 in Briarcliff Manor, New York. (Photo by Grant Lamos IV/Getty Images)
NEW YORK, NY - MAY 04: Jared Kushner and Ivanka Trump attend the 'China: Through The Looking Glass' Costume Institute Benefit Gala at the Metropolitan Museum of Art on May 4, 2015 in New York City. (Photo by Axelle/Bauer-Griffin/FilmMagic)
NEW YORK, NY - JUNE 16: (L-R) Eric Trump, Lara Yunaska Trump, Donald Trump, Barron Trump, Melania Trump, Vanessa Haydon Trump, Kai Madison Trump, Donald Trump Jr., Donald John Trump III, Ivanka Trump, Jared Kushner, and Tiffany Trump pose for photos on stage after Donald Trump announced his candidacy for the U.S. presidency at Trump Tower on June 16, 2015 in New York City. Trump is the 12th Republican who has announced running for the White House. (Photo by Christopher Gregory/Getty Images)
NEW YORK, NY - JUNE 07: Jared Kushner (L) and Ivanka Trump attend the American Theatre Wing's 69th Annual Tony Awards at Radio City Music Hall on June 7, 2015 in New York City. (Photo by Mark Sagliocco/Getty Images)
BEDMINSTER, NJ - OCTOBER, 25: In this handout image provided by Ivanka Trump and Jared Kushner, Ivanka Trump (R) and Jared Kushner (L) attend their wedding at Trump National Golf Club on October 25, 2009 in Bedminster, New Jersey. (Photo Brian Marcus/Fred Marcus Photography via Getty Images)
Donald Trump, president and chief executive of Trump Organization Inc. and 2016 Republican presidential candidate, center, speaks as his sons Donald Trump Jr., left, and Eric Trump, right, listen during a caucus night rally in Las Vegas, Nevada, U.S., on Tuesday, Feb. 23, 2016. Trump's dominating victory in the Nevada caucuses pushes him further out ahead of his nearest competitors for the Republican presidential nomination, giving his unorthodox candidacy a major boost heading into Super Tuesday contests next week. Photographer: David Paul Morris/Bloomberg via Getty Images
20/20 - Donald Trump and his family - including wife Melania Trump and his children - sit down for an interview with ABC News' Barbara Walters in a special edition of 20/20 airing Friday, Nov. 20 (10-11pm, ET) on the ABC Television Network. (Photo by Lorenzo Bevilaqua/ABC via Getty Images) DONALD TRUMP, JR., IVANKA TRUMP, ERIC TRUMP, TIFFANY TRUMP, BARBARA WALTERS
LONDON, ENGLAND - JULY 28: Marla Maples (L) and Tiffany Trump have dinner at Sumosan on July 28, 2014 in London, England. (Photo by David M. Benett/Getty Images)
BRIARCLIFF MANOR, NY - SEPTEMBER 15: (EDITORS NOTE: Retransmission of #455504994 with alternate crop.) (L-R) Donald Trump, Ivana Trump, Eric Trump and Lara Yunaska attend The Eric Trump 8th Annual Golf Tournament at Trump National Golf Club Westchester on September 15, 2014 in Briarcliff Manor, New York. (Photo by Dave Kotinsky/Getty Images)
NEW YORK, NY - APRIL 18: Donald Trump, Eric Trump and Lara Yunaska attend the New York Observer's 2013 Young Philanthropy event at PH-D Rooftop Lounge at Dream Downtown on April 18, 2013 in New York City. (Photo by Laura Cavanaugh/Getty Images)

"The most important thing is I know the man," Ivanka said. "[I] as a woman, I as a person could never support someone who was sexist or racist. I just couldn't. I would not be able to be ok with that. But I know who he is as a human being and I know those things are not true."

Trump's children — poised, calm, and eloquent — present a contrast to the candidate himself. They might help sway voters who are wary of Trump's brash inelegance.

"I think the family is a big asset," Rick Tyler, Republican operative and former communications director for Texas Sen. Ted Cruz, told Business Insider. "What we know about the Trump family is that they're a very close family, they work together, they play together, they vacation together, they're very tight. ... And people like that."

It seems the Trump children are already having a measurable effect on voters in Cleveland.

A reporter for The Washington Post had conversations with voters in a suburban tavern this week and came to this conclusion: "Above all, three days into the GOP convention, people who had been looking for a reason to feel better about Trump said they found it in his family."

Some of Trump's children have already spoken. Eric Trump, Donald Trump Jr., and Tiffany Trump all delivered well-received speeches at the convention this week.

But political observers seem to have the highest expectations for Ivanka.

She's a household name in her own right, having built a reputation for herself as a business titan like her father. She has three kids with her husband Jared Kushner, a real estate developer who owns the New York Observer newspaper, and is currently writing a book called "Women Who Work."

And she works at the Trump Organization, so she can speak to how her father treats women in the workplace based on her own firsthand experience at his company.

Tyler said he hopes to hear some personal stories from Ivanka in her speech Thursday night.

"They should talk more about, less in platitudes, but more real stories about their father," Tyler said. "I think that would be very helpful if they did that. If they talked about particular instances, put them in the context so that people get the sense that he's a good dad and he has a good relationship with his kids, which he obviously does."

Trump has so far in his campaign had trouble with women voters, a crucial portion of the electorate that could cost him the White House in November if they don't show up to the polls for him.

A March Gallup poll showed that 70% of American women have an unfavorable view of Trump, compared to just 58% of men.

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