Krispy Kreme teams with Cheerwine for doughnut-flavored soda
Krispy Kreme Doughnuts (ticker: KKD) has done what will likely anger health advocates everywhere — but leave investors with an appetite.
The North Carolina-based company is introducing a doughnut-flavored soda, USA Today reports.
The chain, which announced in May that it would be acquired by European investment fund JAB Holding Co. and taken private, teamed up with soft-drink bottling company Cheerwine, also based in North Carolina, for the aptly titled Cheerwine Kreme.
That's right: The cherry flavor of Cheerwine will now be combined with Krispy Kreme's Original Glazed flavor.
Unfortunately, this treat is only available for those in North Carolina, South Carolina and certain areas of Georgia in convenience and grocery stores and Krispy Kreme eateries.
USA Today also notes the companies worked together in 2010 for a limited time Cheerwine-filled doughnut.
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The food industry hasn't shied away from mixing things up to entice consumers, even if they're bucking against the healthy eating trend. Because if one thing is going to keep consumers interested in anything, it's a surprise. Exhibit A: Kellogg Co.'s (K) soda-flavored Pop-Tarts.
JAB, which also owns Keurig Green Mountain, the maker of single-serving coffee makers and K-cup coffee pods, is buying Krispy Kreme for $1.35 billion, or $21 per share in a transaction that is expected to close in the third quarter.
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KKD stock has traded right at $21 since the sale announcement, and was unchanged in late morning trading on Wednesday.
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