Krispy Kreme teams with Cheerwine for doughnut-flavored soda

Krispy Kreme Making Donut Soda with Cheerwine

Krispy Kreme Doughnuts (ticker: KKD) has done what will likely anger health advocates everywhere — but leave investors with an appetite.

The North Carolina-based company is introducing a doughnut-flavored soda, USA Today reports.

The chain, which announced in May that it would be acquired by European investment fund JAB Holding Co. and taken private, teamed up with soft-drink bottling company Cheerwine, also based in North Carolina, for the aptly titled Cheerwine Kreme.

That's right: The cherry flavor of Cheerwine will now be combined with Krispy Kreme's Original Glazed flavor.

Unfortunately, this treat is only available for those in North Carolina, South Carolina and certain areas of Georgia in convenience and grocery stores and Krispy Kreme eateries.

USA Today also notes the companies worked together in 2010 for a limited time Cheerwine-filled doughnut.

RELATED: Food brands Americans trust the most

Food brands Americans trust the most
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Food brands Americans trust the most

Baking: Betty Crocker

Headquarters: Golden Valley, Minnesota

Why people trust it: Betty Crocker baking products are staples in most American households.

(Daniel Acker/Bloomberg via Getty Images)

Cheese: Kraft

Headquarters: Northfield, Illinois

Why people trust it: Kraft committed to stop putting artificial ingredients in its macaroni and cheese this year.

(Photo credit NICHOLAS KAMM/AFP/Getty Images)

Energy drink: Monster

Headquarters: Corona, California

Why people trust it: The company claims its products have strong flavors and that they're easy to drink.

(Photo by Justin Sullivan/Getty Images)

Instant rice: Minute

Headquarters: Houston, Texas

Why people trust it: All Minute rice products are grown in the US.

(Photo by Roberto Machado Noa/LightRocket via Getty Images)

Mayonnaise: Hellmann's

Headquarters: Englewood Cliffs, New Jersey

Why people trust it: Hellmann's Real mayonnaise is made with just three ingredients — vinegar, eggs, and oil.

(Chris Ratcliffe/Bloomberg via Getty Images)

Pasta: Barilla

Headquarters: Ames, Iowa/Parma, Italy

Why people trust it: The brand is authentic. The products the company manufactures in the US are made with the same machines as the products made in Italy.

(Alessia Pierdomenico/Bloomberg via Getty Images)

Bread: Wonder

Headquarters: Thomasville, Georgia

Why people trust it: Wonder Bread has been a classic household name brand since 1921.

(Daniel Acker/Bloomberg via Getty Images)

Chocolate: Hershey's

Headquarters: Hershey, Pennsylvania

Why people trust it: Hershey's is the leading manufacturer of chocolate, mint, and gum in North America. The company is transparent about its ingredients. It primarily uses milk, almonds, cocoa beans, and sugar in its products.

(Photo Illustration by Scott Olson/Getty Images)

Peanut butter: Jif

Headquarters: Orrville, Ohio

Why people trust it: JIF sells a variety of peanut butters, including reduced fat, low sodium, and more.

(Brendan Smialowski/Bloomberg via Getty Images)

Mexican food: Old El Paso

Headquarters: Golden Valley, Minnesota

Why people trust it: Old El Paso offers a complete line of Mexican meal components that are common in many households.

(Daniel Acker/Bloomberg via Getty Images)

Soup: Campbell's

Headquarters: Camden, New Jersey

Why people trust it: According to Campbell, 95.8% of households have a Campbell product in their kitchens. The company believes its popularity is because of its transparency.

(Photo by Kevin Schafer via Getty Images)

Butter: Land O'Lakes

Headquarters: Arden Hills, Minnesota

Why people trust it: Land O'Lakes claims that its simple ingredients have set the standard for quality butter since the 1920s.

(Photo via Shutterstock)

Gum: Trident

Headquarters: Plano, Texas

Why people trust it: Trident gum is known for its claim to clean and protect teeth.

(David Paul Morris/Bloomberg via Getty Images)

Juice: Tropicana

Headquarters: Chicago, Illinois

Why people trust it: Tropicana's orange juice is rich in nutrients, and advertises that its products go from "grove to glass." Most of its juice products have an impressive 100% daily value of Vitamin C.

(Photo by Tim Boyle/Getty Images)

Ketchup: Heinz

Headquarters: Pittsburgh, Pennsylvania

Why people trust it: Heinz ketchup has been free from artificial preservatives since 1906.

(Photo Illustration by Scott Olson/Getty Images)

Mustard: French's

Headquarters: Parsippany, New Jersey

Why people trust it: French's mustard is America's number one brand for mustard. It's committed to using simple and clean ingredients.

(Photo by Richard B. Levine via Alamy)

Seasoning: McCormick

Headquarters: Sparks, Maryland

Why people trust it: McCormick is known for producing many popular and unique spices. The company also offers low sodium and gluten-free options.

(Photo by Julie Thurston Photography via Getty Images)

Ice cream: Breyers

Headquarters: Englewood Cliffs, NJ

Why people trust it: Breyers, which is owned by Unilever, is committed to selling products with "All-American dairy" and "naturally sourced flavors and colors."

(Photo by David Cooper/Toronto Star via Getty Images)

Non-dairy milk: Silk

Headquarters: Broomfield, Colorado

Why people trust it: Silk produces multiple dairy-free products including soy milk, cashew milk, dairy-free yogurts, and almond milk.

(Photo by Richard Levine via Alamy)

Soft drink: Coca-Cola

Headquarters: Atlanta, Georgia

Why people trust it: Coca-Cola includes Diet Coke, Coke Zero, Sprite, and Fanta soft drink products and is transparent with its ingredients.

(Chris Ratcliffe/Bloomberg via Getty Images)


The food industry hasn't shied away from mixing things up to entice consumers, even if they're bucking against the healthy eating trend. Because if one thing is going to keep consumers interested in anything, it's a surprise. Exhibit A: Kellogg Co.'s (K) soda-flavored Pop-Tarts.

JAB, which also owns Keurig Green Mountain, the maker of single-serving coffee makers and K-cup coffee pods, is buying Krispy Kreme for $1.35 billion, or $21 per share in a transaction that is expected to close in the third quarter.

RELATED: Original company names will shock you

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Best Buy
Original name: Sound of Music

Not to be confused with the iconic movie musical, the electronic store that you now know by Best Buy was once called Sound of Music.

The company was developed in 1966 and originally specialized in stereo equipment. 13 years later, Roseville, MN was struck with a massive tornado, destroying the entire store and the majority of its merchandise.

In an effort to make back money that was lost in the damages, the store had a “Tornado Sale”, selling damaged merchandise and what was left in the stock room. The sale was supposed to be a “best buy” as prices were so low and customers were getting great deals.

The success of the sale led to a new strategy of discounted goods and eventually to a new appropriately chosen name, Best Buy. 

Photo credit: shutterstock

Original name: AuctionWeb

In 1995, a website named AuctionWeb was launched as a sub-site of an overarching company called eBay Internet.

Its founder, Pierre Omidyar, saw the success of AuctionWeb blow up and knock its three sister sites out of the water.

Ironically, media outlets everywhere referred to AuctionWeb as eBay, and in order to capitalize off the success and marketing already in place, the company changed the name officially in 1997. 

Photo credit: shutterstock

Original name: Pete's Super Submarines 

A little sandwich shop by the name of Pete’s Super Submarines opened in 1965 in Bridgeport, CT and sold over 300 subs on the first day.

A year later, the company’s cofounder Dr. Peter Buck decided to change the name to Doctor’s Associates Inc. to represent his hopes of making enough money in the sandwich business to pay the rest of his tuition.

There wasn’t much success in the first two names so the cofounders hoped third time would be a charm. Their sandwich chain goes by a name you may know called Subway. 

Photo credit: Getty

Original name: BackRub

When creators Larry Page and Serge Brin created what has now become the world’s most known search engine in 1996, it was originally named something much, well, different than what we know today: BackRub.

Yes, really.

By 1998, the pair officially registered after the mathematical number ‘gooogol’, which they hoped would symbolically represent the infinite amount of information users could reach via their search engine.

Photo credit: Shutterstock


KKD stock has traded right at $21 since the sale announcement, and was unchanged in late morning trading on Wednesday.

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