This one mindset shift will change the way you see earning money forever

Here's an important lesson I learned from two of my own mentors, Ron Gibori and Aaron Webber, which I would like to pass along to all of you:

When people think about their careers and how to earn a living for themselves, they tend to come at it from this perspective:

"What is that one thing I can do really, really well that people will pay me a lot of money for?"

From an early age, this is the mindset we are told is correct. We are instructed to choose a career path, a particular skill set, and then spend our entire lives mastering that one single skill set so that our value continues to increase. Over time, what people will pay for that skill set will go up, up, up, and hopefully, we finish at the top of the pyramid, earning a lot of money doing something we are very good at and that we also enjoy.

But this way of thinking is also how most people get stuck.

What a lot of people don't realize--and what is, I believe, the fundamental difference in true entrepreneurs--is that with this mindset, there is a ceiling. At some point down the line, one of two things happens that limits the growth of your own value:

  1. Since you are the commodity--"you" being the one required to perform the requested skill--you are capped by the number of hours you can work in a day, week, month, year, etc. There are only 24 hours in a day.
  2. Whatever your skill set, there is an inherent cap within the market for your services. At some point, people will no longer pay what you request. For example, you may be able to charge $100, $200, even $500 or $1,000 per hour for your particular skill set, but at some point, the market will not pay a cent more. You cannot charge $1,000,000 per hour, because the market refuses to pay that price for your particular service.

Now, this is not to say that you cannot become successful or wealthy trading "hours for dollars." In fact, this is the model almost all businesses are founded upon.

But this is not the model entrepreneurs and innovators themselves follow.

Their model is actually the complete opposite.

Some 99.8% of people say to themselves, "What is the one skill set that I can master that a million people would want?"

The wildly successful entrepreneurs and innovators flip it. They say to themselves, "What is the thing a million people need, and what is the one thing I can create that will provide that to all of them?"

It is so simple, and yet the change in perspective is very, very difficult for most people.

How to Earn Extra Money (Without a Lot of Extra Work)

When the masses think of scaling, they think in terms of doing what they do--and just doing it more.

When successful entrepreneurs think of scaling, they actually think of doing less. They ask themselves what a million, 5 million, a billion people all need, and then they work to create a single solution that can be used by all of them.

In short: They create a marketplace.

When you create a marketplace, you are no longer trading hours for dollars. You are actually facilitating the trading of hours for dollars, and taking a percentage from each and every transaction.

That's the difference. Money, then, is not something you "earn." It is not a direct reward in exchange for hours "in." Money becomes solely a derivative equal to the value you are providing on a massive scale. This is what entrepreneurs mean when they talk about "providing value." This is not some buzzword phrase they enjoy just throwing around. They mean what they say.

True wealth is built through providing value that creates a marketplace, and extends beyond your own trading "hours for dollars."

Start thinking in that direction, and see what happens.

RELATED: 15 things to stop wasting your money on

15 things you can stop wasting your money on
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15 things you can stop wasting your money on

1. Cable TV

With the advent of Hulu, Netflix, Amazon Instant Video, and Apple TV, there's hardly a reason to splurge on a fancy DVR system or even basic cable — so long as you're willing to be patient.

Most shows are added at least 24-hours after airing and some networks won't give them up until eight days.

See some great alternatives to cable TV here.

Via Business Insider

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2. Bank fees

Banks love to slap you with fees at the drop of a hat, but that doesn't mean you've got to put up with it.

"Consider going with a credit union, which are better than banks in many ways, to avoid some of these fees," says Andrew Schrage, founder of

"If you travel abroad often, make sure you use credit cards without foreign transaction fees, otherwise you'll be paying an extra 3% to 5% on all your purchases."

Via Business Insider

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3. Extended warranties

Retailers push hard to sell you extended warranties — and conveniently pump up their sales figures at the same time.

Don't do it, Schrage warns.

"The only instance I'd recommend a warranty is in the case of a laptop. Otherwise, the warranties themselves can often cost as much as simply buying a used or new replacement for your item, or repairing it," he adds.

Via Business Insider

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4. The roof over your head

If you're blowing most of your income on a loft in Midtown, you're making a big mistake, says Jeremy Gregg, executive director of the PLAN Fund.

His organization provides loans to low-income entrepreneurs, who Gregg says he often sees spend more than half their income on rent and utilities.

The U.S. Department of Housing & Urban Development recommends spending less than one-third of your income on housing.

Via Business Insider

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5. Unnecessary smartphone data

"Many of us (including me) pick a cell phone plan, then never check to see if it's the right one for us based on our usage," writes author of "I Will Teach You To Be Rich," Ramit Sethi. "Because the average cell phone bill is about $50, that's $600 per year of money you can optimize."

When buying a new cell phone, Sethi likes to pay a little bit more upfront by choosing the unlimited data and text messaging plan. He then sets a three-month check-in on his calendar, and analyzes his spending patterns after a few months to see where he can cut back.

You can use this method for any usage-based services, he says.

Via Business Insider

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6. Online shipping

Nearly all retailers offer some sort of option that gets your purchases to your doorstep without additional fees.

Zappos and L.L. Bean are among the rarest breed of businesses offering free shipping on every single purchase, but most companies will demand a minimum purchase.

To help track down deals on shipping, use The site stores information on expiration dates, tells you much to spend to qualify, and lets you search by store name or product.

Otherwise, check out CouponSherpa or Retailmenot, which offer discount codes for free shipping.

Via Business Insider

Photo Credit: Shutterstock

7. Cheap art

Environmental designer Pablo Solomon says picking up knockoff prints and other art is a great way to blow cash for no good reason.

"Nothing sends me through the roof like the art sold on cruise ships and at resorts," Solomon says. "(They're) basically glorified posters being sold as originals."

The best way to score deals on art is to track up and comers, he says. You can nab their art early on and laugh your way to the bank after they've made it big.

Via Business Insider

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8. Fast food

You're only hurting yourself (and your wallet) if you're feeding yourself out of the bodega around the corner from your home or office.

"I am shocked at how many people live paycheck-to-paycheck and yet routinely spend $10 per day on fast food and convenience store food," Gregg says.

If you're looking for an alternative to brown-bagging it, check out how to shop for the healthiest foods at the grocery store for the least amount of money, and start preparing your own food.

Via Business Insider

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9. Piecemeal insurance

Buying overpriced insurance for things like accidental death and diseases is an easy way to blow your funds.

"Instead of buying piecemeal insurance policies, get good term life insurance and disability insurance," says Sally Herigstad, a certified public accountant and columnist.

Take a look at the types of insurance you should buy at every age.

Via Business Insider

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10. Lousy gifts

Personal finance expert Dani Johnson suggests you think twice before rushing out to buy Dad another tie this Christmas.

"You should make a pact with your friends and family to give back instead," Johnson says. "Pool a percentage of money you were going to spend on gifts and give a secret blessing to somebody who is truly in need."

If you want to buy a great gift without completely breaking the bank, check out these holiday gift ideas for under $50.

Via Business Insider

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11. Weight loss traps

Weight loss pills and supplements marketed as miracles for overweight couch potatoes are most likely traps.

"Not only are there enough pills and potions that you could start a new one each week, but the negative effects on your health outweighs the money you will waste," says nutritionist Rania Batayneh.

"This is a billion dollar industry and the truth is that a lean body does not come in a pill," Batayneh says.

Via Business Insider

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12. Lottery tickets

"Sure, you can (buy a lottery ticket) every once in a while just for fun, but never make a lottery purchase with any real expectation of winning," Schrage warns.

"The odds are significantly stacked against you, and why waste your hard-earned money on lottery tickets when you could be saving for retirement or treating yourself to a nice meal?"

Via Business Insider

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13. Brand new cars

"People get bored with cars quickly. They always want a new car and so they're always dealing with a car payment," says certified financial planner Michael Egan. "But it's a hugely depreciating asset. You don't want to be putting a lot of money into something that's going to be worth nothing after a certain number of years."

Look for used car options, which could save you a substantial amount of money. Check out Kelley Blue Book to get an idea of how much you should pay for a used car.

Another option is leasing a car. You can determine whether or not this is a good option for you by following this flow chart.

Via Business Insider

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14. Subscriptions

Subscriptions — to magazines, newspapers, and the gym — can add up, and oftentimes, we don't use them as much as we had originally planned.

Sethi recommends implementing what he calls the 'à la carte' method, which takes advantage of psychology to cut our costs.

"Cancel all the discretionary subscriptions you can: your magazines, TiVo, cable — even your gym," Sethi explains in "I Will Teach You To Be Rich." "Then, buy what you need à la carte. Instead of paying for a ton of channels you never watch on cable, buy only the episodes you watch for $1.99 each off iTunes. Buy a day pass for the gym each time you go."

It works for three reasons, Sethi writes: You're likely overpaying already, you're forced to be conscious about your spending, and you value what you pay for.

Via Business Insider

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15. A morning latte

Author of "The Automatic Millionaire," David Bach, coined the term, "The Latte Factor," which basically says that if you ditch your $4 latte every morning, you'd have quite a bit of money to contribute towards savings — about $30 a week, or $120 a month). Over the course of a few decades, that money could grow substantially.

Rather, invest in a nice coffee maker, even if the price tag is a bit steep. Oftentimes, spending more on high quality items can help you save in the long run.

It can seem counterintuitive to make purchases to save, but that's what some of the most successful money-savers do. They're not just buying things, they're investing in things — tools and services — that will eventually save them money over time.

Via Business Insider

Photo Credit: Getty


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