The best deals on Amazon Prime Day

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Amazon hits all-time highs

It's finally here! Amazon Prime Day is back -- and you won't be disappointed.

If you haven't heard, July 12 is the second annual Amazon Prime Day. Today, the world's largest online retailer will run over 100,000 different deals across its site for 24 hours, beginning at midnight PST this morning. Deals will run up on everything from apparel and food to electronics and home goods. But there's one catch -- in order to be eligible for the Black Friday-style event, you must be a paying Amazon Prime subscriber.

SEE MORE: 17 awesome things on Amazon for under $25

If you're a Prime member, today is your lucky day. So what are some of the amazing promotions during Amazon's largest event ever?

One deal you won't want to miss is in the shoe department: popular shoe brands like New Balance, ASICS and Adidas are slashing up to 60% off athletic shoes today. Beauty brands like AXE, Gillette and The Body Shop are cutting 35% off products, and you can find tons of huge sales on kitchen goods and appliances. In the electronics department, Xbox is serving up a deal where you can purchase 1 console, 2 games and 2 controllers -- all for $279.

Sign up for a 30-day free trial of Prime to get the following discounts now, and check out some of the best deals below:

Get a $50 Amazon gift card, and using the code GCPRIME16 at checkout, you'll get an extra $10 credit.

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RELATED: Now check out the best selling books on Amazon of 2016 so far:

Best selling books on Amazon of 2016 so far
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Best selling books on Amazon of 2016 so far
Harry Potter and the Cursed Child - Parts One & Two by J.K. Rowling, John Tiffany & Jack Thorne, $17.99

StrengthsFinder 2.0 by Tom Rath, $15.29

The Life-Changing Magic of Tidying Up by Marie Kondo, $10.56
When Breath Becomes Air by Paul Kalanithi, $15.00
The Whole30: The 30-Day Guide to Total Health and Food Freedom by Melissa Hartwig & Dallas Hartwig, $18.00
How to Win Friends and Influence People by Dale Carnegie, $9.04

Mindset: The New Psychology of Success by Carol S. Dweck, $9.60

To Kill A Mockingbird by Harper Lee, $6.79

Me Before You by Jojo Moyes, $6.77
Oh, The Places You'll Go! by Dr. Seuss, $10.00

Calm the F*uck Down by Sasha O'Hara, $8.11

First 100 Words by Roger Priddy, $3.97
Between the World and Me by Ta-Nehisi Coates, $14.40

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