'No,' barista tells Tim Cook, we don't take Apple Pay

Apple to Take On PayPal With New Apple Pay Feature

Apple Pay, the service that lets you pay with your iPhone or Apple Watch, may be accepted in over 1 million places, but even Apple CEO Tim Cook can't quite live his life using it.

While attending the annual Allen & Co. conference in Sun Valley, Idaho, reporters from The Information shared this funny story of spotting Cook:

'Do you take Apple Pay?' Cook asked as he was buying coffee at a quaint German restaurant called Konditorei. The barista said no.

When it was launched in 2014, Apple Pay was hailed as revolutionary. People thought that Apple was going to do for credit cards what it did for music — stick itself in the middle, generate big bucks for Apple, and then dominate the payments industry.

Two years later, the payment revolution is still a work in progress. Apple Pay is struggling to catch on, according to a recent BI Intelligence report. Three-fourths of the people who could use it have never tried it, that report says. For some, the technology may seem like too much fuss and bother compared with simply swiping a credit card.

So, no, the days of searching for your wallet are not quite gone, even for Cook.

RELATED: 7 coffee shop drinks explained

7 coffee shop drinks explained
See Gallery
7 coffee shop drinks explained

What's an espresso?

Like a concentrated coffee shot (and the drink of choice throughout Europe), an espresso is "seven grams of specifically roasted coffee, extracted by an espresso machine for approximately 24 seconds," says Tal Inbar, owner of NYC's Macchiato Espresso Bar. Want to drink it the insider way? Don't order it to go. Italians drink their espresso while standing at the café.

What's a macchiato?

A macchiato is "the same as espresso but 'stained' with a little bit of foam—the word macchiato comes from the Italian word that means to stain," says Inbar.

What's a cortado?

"Cortado means cut (it comes from the Spanish word cortar). It's an espresso 'cut' with approximately the same amount of steamed milk." If you find an espresso or macchiato a little too strong, you'll love this option.

What's a cappuccino?

Three equal parts: a third espresso, a third milk, a third froth. "If frothed correctly (and if the texture is correct), this is not supposed to be so distinct and broken apart but rather a smooth, silky texture blending each of the elements," Inbar says.

What's a dry cappuccino?

Don't like too much milk in your coffee? Try ordering your cappuccino 'dry.' "This is usually very little warm milk and more foam or froth," says Inbar.

What's a red eye?

If a regular coffee is no longer perking you up the same way, try a red eye for an extra jolt: "It's drip coffee with a shot of espresso."

What's a caffe latte?

For those who like more watered-down, less-intense coffee drinks, a latte is "the opposite of a cappuccino," says Inbar. "It consists of espresso with a lot of warm milk and a little bit of froth."


More from Business Insider
Inside the beautiful mountain lodge where the biggest names in tech and media are staying for Allen & Co.'s annual 'summer camp for billionaires'
The summer camp for billionaires, which just kicked off in Sun Valley, has yielded some blockbuster deals"
Millionaires, billionaires, and the big names in tech and media swarm to Sun Valley, Idaho, for Allen & Co.'s mogul fest

SEE ALSO: The CEO of Microsoft has a unique morning ritual involving his calendar

Read Full Story

From Our Partners