Vlogger Luca Fersko wants to change the way you view fashion
Luca Fersko wants to change the way you view fashion. And by the looks of his YouTube channel, he's succeeding at it. The Italian-native first came onto the social media scene in 2014, after posting a clip detailing his favorite looks. Fast forward two years later, and Fersko's eye of edgy and ecclectic styles have resulted in viral clips that have ranged from DIY sneaker art to hairstyle tutorials to tips on thrift shopping. His YouTube channel, which boasts over 16 million video views alone, has become an online destination for those looking to take their sartorial styles to new heights.
And if that wasn't all, Fersko recently launched his debut capsule collection with Nephews, helping design and bring to life unisex wardrobe essentials like mock-neck sweatshirts cropped pants. It's his first big leap into the fashion world. And if his personality and dedication to all-things style is any indicator, this is just the first of many collaborations to come.
We recently sat down with the vlogger at our NYC headquarters to talk about the growth of his social media career, integrating his love of YouTube and fashion, and how he views dressing as a form of empowerment.
YouShouldKnow is a feature that showcases up-and-coming social stars. To see more of past interviews, click here. And head over to AOL.com at 12 p.m. ET for more exclusives on Luca Fersko!
How did you get involved with social media?
Well I used to watch a bunch of YouTube videos and one day I borrowed my girlfriend's camera and made a look book showing off outfits and that led to posting weekly videos. From there I started Instagram and Twitter and so on.
What has it been like for you integrating your love of YouTube with your love of fashion?
Instagram and YouTube is the best way to create fashion. It's all about showing off your clothes on YouTube and hopefully inspiring people to dress the way they want to dress and not be afraid of stereotypes. If you want to dress a certain way, dress that way. I'm always about spreading the message of dressing for yourself and not for other people.
So you view fashion as a form of empowerment?
Yes, definitely. I feel like dressing a certain way is so fun. I'll leave the house and I'll feel good. If it's a crazy outfit, I like the stares people give me.
Plus, you're spreading that message to your fans.
Of course. And I've made a few videos on gender roles and stereotypes for my fans to watch. It all just boils down to being the best version of yourself that you can be. And fashion is a great way to do that.
How do you conceptualize your videos?
I feel like the cooler videos of mine just are the more random ones where I will have a camera with me, will be out with some friends, and one thing will lead to another and we'll start making random video. The story comes after the filming of it. Other times it will be more structured and I'll know what Im going after. But the more conceptual videos for me are more random for me.
What's your relationship like between you and your fans?
My fans are somewhat the same between YouTube and Instagram. I try and engage with my fans quite a bit on YouTube. So after I'll post a video, I'll stay there and try to answer a good 50 comments. It gets a little overwhelming there's like 1,000 comments and you want to answer everyone. But obviously that's very time consuming. But I do try and engage with them as much as possible. I think people on YouTube are a less filtered; they will say whatever is on their mind. Actually, you know what it's the same way on Instagram too. My viewers are just really know how to tell me what they want me to change and what they want me to do. They'll just say whatever is on their mind so it's kind of a good and bad thing.
Would you say then that your fans have sway in the videos you create?
I'll ask at the end of some videos what content they want to see and a lot of the comments that tell me what to do have a good amount of influence in my video selection.
Where do you see the progression of your social media career going in the next few years?
Hopefully just growing and having a platform is such a great way to do so many things. All of the projects I've worked on have been possible because of social media. I think anything is possible as long as you put your mind to it. And having a good amount of people follow you and having your back is good.
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