New ad campaign pays homage to the ever-so-dainty beer belly bump

Men Hold Their Beer Bellies Like Baby Bumps In Viral Ad
Men Hold Their Beer Bellies Like Baby Bumps In Viral Ad

We've all heard of the magical "glow" that a woman can experience when she's pregnant.

Using that physiological change as inspiration, one advertising company in Germany has drawn a parallel between a woman's baby bump and the belly that can develop after drinking one too many brews.

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The agency, Jung von Matt, has put together a campaign that zeroes in on shirtless men grabbing their bellies while looking down ever-so-tenderly at their tummies.

Cupping their stomachs with one hand and posing with the other over their chest, the men look at peace as they mimic moms-to-be.

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The accompanying slogan, "Brewed with love," intends to drill home their message, which is intended to market Bergedorfer Bier.