Chipotle adds new ingredient to its menus nationwide

This Is How Chipotle Plans to Win You Back

Chipotle is adding chorizo, a spicy chicken-and-pork sausage, to its menu at restaurants nationwide.

The new menu item is rolling out Wednesday at select restaurants in in Columbus, Ohio, New York City, Sacramento, San Diego, Denver, and DC.

It will be offered at Chipotle's restaurants nationwide by the fall.

The chorizo is made with a blend of pork and white-meat chicken and is seasoned with paprika, toasted cumin and chipotle peppers, the company said. Restaurants will cook the meat by searing it on a hot grill to give it a "perfect char."

Check out some of the craziest fast food items available:

Craziest fast food items
See Gallery
Craziest fast food items

Burger King Bacon Sundae

(Photo Credit: theimpulsivebuy/Flickr)

McDonalds McLobster

(photo credit: Brian U/Flickr)

KFC Double Down sandwich

(photo credit: Rachel Been, AOL)

Pizza Hut Japan

(photo credit: Aaron Olaf/Flickr)

Only in Japan can you get a black hamburger with black bun and black cheese. This is the Burger King Kuro Diamond.
Valentine's Day sit down romantic dinners at White Castle 

Taco Bell Sausage Waffle Taco

(Photo: theimpulsivebuy/Flickr)


Chipotle executives hinted at adding chorizo earlier this year in a call with analysts. The company is hoping that the new menu addition will draw back its most loyal customers following an E. coli outbreak that sent the company's sales plunging.

EXPLORE MORE: Chipotle is giving away more free burritos

"Since we opened the first Chipotle 23 years ago, our menu has changed very little, and our focus has been on constantly improving the quality and taste of the food we serve," said Steve Ells, founder, chairman and co-CEO of Chipotle. "While we have never been opposed to changing our menu, we only do so when we think there's an opportunity to add something that is really unique but that fits within our overall menu, and where we can find ingredients that meet our high standards."

A test of chorizo in Kansas City last year was "very, very popular with our loyal customers," Chipotle co-CEO Monty Moran said earlier this year.

Chipotle's revenue dropped 23.4% to $834.5 million in the first quarter of the year. Same-store sales dropped nearly 30%.

SEE ALSO: JetBlue rolls out reward points 'Deal of the Year'

The decision to add menu items goes against one of Chipotle's core business strategies.

The company has deliberately left its menu virtually unchanged since it was founded more than two decades ago. The only major change in the past 23 years has been the addition of tofu sofritas in 2014.

The chain prides itself on the simplicity of its menu and boasts that customers can create thousands of combinations from the ingredients offered.

"Chipotle restaurants serve only a few things: burritos, burrito bowls, tacos and salads," the company wrote in its 2014 annual report. "But because customers can choose from four different meats or tofu, two types of beans and a variety of extras such as salsas, guacamole, cheese and lettuce, there's enough variety to extend our menu to provide countless choices."

Ells said that the company is being mindful of keeping things simple with the addition of new menu items.

"When we think about adding something to Chipotle, we are very, very mindful of our overall efficiencies in the kitchen, in cooking, in throughout and in ease of ordering for the customer," Ells said.

NOW WATCH: Get free Guac with this Chipotle hack

See Also:
Chipotle's new loyalty program offers the best rewards in the market, but there's a catch
Chipotle has a bizarre explanation for why it won't sell one of the most popular Tex-Mex foods
Chipotle is giving away more free burritos

SEE ALSO: Former NBA star Ray Allen is opening a fast-food restaurant that's unlike anything on the East Coast

RELATED: Discover fast food items from around the world:

Fast food from around the world
See Gallery
Fast food from around the world
McDonald's Japan serves rice cheese balls! A crispy outside with a warm, gooey inside -- YUM.
McDonald's India features the McAloo wrap. Aloo is a type of potato curry and McDonald's put its own spin on it by wrapping a flour tortilla around an aloo patty garnished with lettuce, onions, vegetables, and sauce.
Pizza Hut Russia serves an Oktoberfest seasonal pizza with Bavarian sausage, pepperoni, vegetables, sauce, and mustard. You like?
At Burger King Argentina you can order a Churrasquito. It's grilled over hot coals and served with cheese, lettuce, tomato, and mayo.
At select Wendy's locations in Australia, you can order a Brekky dog -- a breakfast style hot dog. GOOD MORNING to that!
Taco Bell Japan serves a shrimp and avocado burrito. This exclusive item has only been on the menu since April 2015!
Known as 'Maccas' in New Zealand, McDonald's menu there includes 3 savory pies. This one is the Mince 'N' Cheese pie stuffed with ground beef and cheese. 
At Pizza Hut in Saudi Arabia you can order a seafood pizza, including shrimp, calamari, crab, and vegetables on a thin crust.
McDonald's serves porridge in Thailand! 
You can order chili cheese nuggets from Burger King in Hungary. Bits of jalapeño peppers and a spicy kick.

Read Full Story