Being your own boss for any field can be tough. But in the social media space, where platforms change daily, it can be ever harder to navigate. If anyone understands this, it's Danika Lee Massey, also known as Comicbookgirl19 to her over half a million followers. Massey is best known for her viral videos that feature her expertise on the world of science fiction. From television recaps to comic book reviews, Massey's weekly clips have garnered over 33 million views and have helped her nab a starring role in go90's newest series "Marvel Off the Rack." And she does this all as her own boss.
With years of social media experience under her belt, Massey has learned the ins and outs of managing her career in an ever-changing field. Her biggest takeaway: find a balance between work and your personal life. It's advice that everyone can take note of.
We recently spoke to the viral online personality about what projects she has in store for the future and one thing she's learned since becoming her own boss.
YouShouldKnow is a feature that showcases up-and-coming social stars. To see more of past interviews, including more Comicbookgirl19 features, click here. And be sure to catch Massey in the season finale of "Marvel Off the Rack" tomorrow on go90!
You're juggling a lot of projects right now. Where do you see the progression of your career going in the next few years?
My creative partner and I have a lot of ideas -- too many ideas -- but we would love to make movies, television shows, documentary series. There's so many ideas that we have. We want to continue our team since we are completely homegrown. We just want to grow our production company and I would love to direct, produce, and write. I want to a write a comic book too down the line. I'm not quite ready since I think that I have to an experience of being an "X Men" a little more; a lot of what we do is having that "X-Men" lifestyle. We're always on the move, there's always danger happening. Having an independently run studio for four years on YouTube, is tricky. I don't really see that many other people doing what we're doing.
What's the one piece of advice you wish you had received before launching your social media career?
It would say don't work yourself to death; it's not worth it. Being my own boss, I'm a tougher boss on myself than all the bosses I've had. I have really tired myself out sometimes. Since then, I've learned that you have to find balance. I wish I had been more aware of having to find that balance. It is important to put everything you have into your work, but you have to leave something for yourself at the end of the day.
YouShouldKnow is a feature that showcases up-and-coming social stars. To see more of past interviews, including more Comicbookgirl19 features, click here.
For more past YouShouldKnow stars, scroll through the gallery below!
YSK Social Stars
YSK Social Stars
What are you looking at 👀😂
How I look every day because life is too short to not have fun with yourself 🙆🏻
Move the way you want to move 💃🏼
This is my face when someone mentions food!🤓 Releasing a new video tonight! Can't wait!❤️
Shooting a new vid for you guys!! Uploading Wednesday!!!😍❤️🎬 #teamworkmakesthedreamwork
It's the most wonderful time of the year❤️🎄🎁
"Mom she won't let me have a sip of her Capri Sun" -6 year old nerf gun loving Brent to 6 year old polly pocket obsessed Mere
NEW VIDEO IS UP W/ @brentrivera 👫 Link to watch is in my bio! ❤️
Adventuring with friends at the beach 🌊 Pretty sure this house was haunted... not to mention the door was open. Something you guys don't know about me is I am the most savage ghost hunter around nothing scares me and I mean nothing 👀 Do you believe in ghosts? 👻
Bonjour, je m'appelle Meredith. Comment t'appelle tu?
Out of my 3 years of studying French this is one of the only things I remember 😂👋
AHH!!! We hit 3MILLION subbies today!! 💞🎉😭🎂 I love my #macbabies so so much!!! You all mean the WORLD to me!!! Our family is growing so much! Thank you for allowing me to just be my awkward self. I love you and I can never thank you enough for all the opportunities you've given me!! 💞🎉🎂✨😱
i like pink doors ♡
ps..new video going up soon! ahh who's excited?!? link in my bio! also, what's your fav color?! hehe 💞✌🏼️🎉
until next time thailand ♡
ps...guess who just uploaded a vlog!! you get a sneak peek of my final room decor!! ahh! also, how did you find my youtube channel? i'm so curious! 💞🌎✌🏼️
i just wanna travel the world ✈️ where should I go next ?😉
so ready for halloween 👻
SOOOO, I just uploaded a brand new HALLOWEEN VIDEO!! Click the link in my bio to watch!🎃
eye see you 👀 Ps: thank you all for your amazing and continued support. I want you all to know how much I love and appreciate you so much. xoxo
Have you seen my new video yet!? It's all about music festivals so make sure to check it out on my YouTube channel! + there's some friends in it☺️
My new video is dropping today!!! Can you guess what it'll be..?😗
u like em crazy babe don't u
the #londonhasfallen premiere last night 🇬🇧🇬🇧🇬🇧
when the waiter passes your table with food
Love him 💕
Fun fact : purple and orange teacups are the fastest! :)
WE OUT HERE AT THE #KCA's and the inner child in me is screaming.
trying my hardest to be "fierce"....
Welcome to slime history @rebelwilson !! 😁😂 #KCA2016
2 0 1 6 - #HAPPYNEWYEAR on the water 2-5~6
We love taking walks, no phones, just talking about life. If you can, make time every week to take a 30-minute walk with a friend or a loved one. It's a cool way to get to know each other on a deeper level!
Leap year gives us all 24 extra hours to #DayItForward! We’ve teamed up w/ @Chevrolet to send love to #UsTheFamily - check out our Twitter feed tomorrow!!
Have you heard?! We're joining our friends @ptxofficial on the first leg of their World Tour this Spring! Click the link in our bio for tix, or visit https://www.ustheduo.com/tour :) PUMPED to meet some new and current #UsTheFamily members!
NEW VIDEO: Creepy Things Girls Do 😂 Comment a, "🐬" if you've watched it/will watch it
Guess who's birthday is in 5 days?? (No it's not Dylan O'Brien) 😎
I came here to live life like nobody is watching ❥ ♡
Happy Valentine's Day loves❤️
Did you catch the latest blog post on the blog (link in profile)?? Who else loves afternoon tea?? // 📷: @torrancecoombs #TheAListIreland
Dorky smiles + a photobomb by some serious woman with a serious collar 😜😜 #HereCoombsTheBride
Soft curls and red lips 💋 // 📷: @torrancecoombs
Every girl ought to have a pair of nude suede pumps! Nothing like New shoes Monday with @mgemi. Get more details on @liketoknow.it www.liketk.it/2fcOb #liketkit #lovemgemi
On the streets of Paris in red and how I style my street style looks for fashion week revealed on #thechrisellefactor today! Direct link in bio 👉🏻 http://thechrisellefactor.com/2016/03/power-color/ 📷:@karenrosalie_
Rendezvous in Paris in Pink on #TheChriselleFactor today. Direct link in bio 👉🏻 http://thechrisellefactor.com/2016/03/rendezvous-in-pink/
Your not ready for this #chromat #nyfw #teamthis
We run THIS show #HBDWang #rkobh #teamthis
When it's "chilly" out 😜 #ootd
ATL tonight 😏
had the King of LA @yg come through last night 🙏🏽
If you guys saw how I looked before you would think it was magic 😩😭 My beautiful makeup for #kca by @beautybydianalomelin 💫
Winding down with @SkinnyMintCom 😌 #TheOriginalTeatox #ad
Eating all that sushi finally turned me into a mermaid! 😭
for @projectmermaids #saveourbeach
Photography by @angelinaventurellaphoto
Hair and Makeup by @ljbeauty
Bra by @edwordgarcia
Sponsored by @sexyhair
Project Manager @crissycrissybobissy
If you know me well or have read interviews I’ve done then you know that @marthastewart has always been my biggest inspiration when it comes to food. One of my goals is to be a combination of my two idols- Martha and Andy Warhol. As a child I would dream about spending the time and care like her to prepare a table, creating something very special for people to join around and share a meal. Watching her cook inspired me to teach myself how to hand weigh ingredients, to always have my mise en place organized, how to pronounce words like vichyssoise, and her wide usage of produce variety is honestly a large part of where my curiosity for our food sparked from. With this said, I’m sure you can imagine my surprise when I was told that I was one of the 25 creatives @marthastewart is inspired by in celebration of their 25th anniversary. Thank you for helping me think and dream so big Martha, I am honored to share this and to make you all of the colors. #25yearsofmartha #foodgradients
I wanted to take a moment to reintroduce myself. I’m Brittany and I recognize that I seem to do a decent job of not sharing much about my actual self here or in interviews. I prefer to keep my art about the food and not myself. This community and my photography have become the biggest part of my life, I love it more than I have words to explain but there's more that makes me who I am. So for a quick moment here’s a bit- I’m 24, a taurus, live in Seattle but grew up in San Diego, my favorite food is a cheeseburger (super thin patty, toasted bun), my favorite bands are @stygoc and @metric, my first tattoo was the one on chest- it’s still my favorite and says ‘love your life’, something many people sadly forget. I was raised by my grandparents, I love to make small collections of items like rocks and stickers, I grew up playing a lot of sports competitively, I love Star Wars and have Boba Fett tattooed on my arm but Willy Wonka and the Chocolate Factory is my favorite movie. Many times I have been told that being an artist “can’t be a real job” and that I was wasting my time trying to do so. I smile everyday not because I proved them wrong but because I achieved a goal. Dream big, everyone.
Thought I might start this week off with a past candy photo. Here's to hoping you all have the best days ahead! #foodgradients
Köln!!!! Didn't pronounce your name right on stage but... You were AMAZING. Only a couple shows left in EU-- next up, London... (📷: @annamaria_langer )
Practicing our Spanish with @tvtelehit Mexico 🇲🇽
Sam wants to play Jack & Rose in Titanic but Casey's all "nah i'm good, have fun tho mang"
We drove 28 hours to get to Canada. The jeep is still running💀😍
The Dallas episode for @heyusax is the funniest yet! Go watch it now on @go90 now!😄😄