Americans plan to keep their 4th of July spending under control this year

How to Throw a Red, White and Brilliant Fourth of July Party

More Americans plan to celebrate the 4th of July this year, but it seems they'll be keeping their holiday spending in check.

According to an annual survey from the National Retail Federation, consumers will spend an average of $71.34 per household on food for Independence Day barbecues and picnics. This is a mild increase from last year, when consumers reportedly spent an average of $71.23 per household on food celebrations.

According to the survey, an estimated 214 million people plan to celebrate the 4th of July and are expected to spend about $6.8 billion on holiday festivities, up 1.4% from last year when, according to the NRF's 2015 survey, more than 156 million consumers planned to do so.

The NRF's 2016 survey, conducted by Prosper Insights and Analytics, surveyed 6,811 consumers in early June. The results have a margin of error of plus or minus 1.2 percentage points.

Of those respondents who said they will celebrate, 65% plan to go to a barbecue, picnic or cookout, 43% plan to attend a community celebration or watch fireworks, and 12% plan to see a parade.

About 13% of these Americans, or nearly 31 million people, plan to celebrate out of town. (If you plan to travel for the holiday, you may want to consider using one of the best travel credit cards in America to help fund your trip.) Yet only 25% said they intend to purchase holiday-related items, like U.S. flags, patriotic-themed apparel and decorations.

Keep the Holiday from Hurting Your Wallet

No matter how you plan to celebrate the long weekend, it's a good idea to avoid going into credit card debt. Most cities offer free events in honor of Independence Day, but if you're planning to do something that will require spending money, do it with your bank account and credit scores in mind. (Remember, high credit card balances can hurt your credit. You can see how your spending habits are affecting your credit by reviewing your free annual credit report summary, updated every month, on To avoid overspending, consider making a budget ahead of time and doing your best to stick with it.

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RELATED: 5 tricks grocery stores use to make you spend more

5 tricks grocery stores use to make you spend more
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5 tricks grocery stores use to make you spend more
1. Staples are placed in the back

Necessities such as milk and eggs are always packed in the rear, so consumers have to walk through the entirety of the store even if they just want to pick up a few things.

Photo: Reuters

2. Flowers and bakery items are in the front

These fragrant and visually appealing products are deliberately placed in the front of the store to activate shoppers' salivary glands and makes them hungry, which leads them to buy more during their trip. These are also high margin departments, so grocers place them in the front when a shopper's cart is empty and they're more likely to add to it.

Photo: Getty

3. Fresh produce is near the front

These bright and aesthetic items excite the eye, prompting consumers to spend more.

Photo: Getty

4. Shelving is based on adult shopping habits and children's habits

Expensive and leading brands are at eye-level, and kid-friendly products like sugary cereals are typically at kids' eye-level.

Photo: Getty

5. Foods are paired together

Shoppers are much more likely to buy a complementing item if it's right next to it, such as chips and salsa, or bread and spreads.

Photo: Getty


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