Amazon is one of the largest retailers in the world. Offering millions of items for sale, competitive pricing and free shipping deals, Amazon has had a significant impact on the way we shop for retail goods.
Sales in 2015 rose 20 percent to $107 billion, but profit margins at Amazon remain tight, with the company's net income totaling just $596 million, according to Fortune. In order to stay profitable, Amazon employs a number of strategies designed to incentivize customers to spend more.
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