This company is offering a $35,000 deal on unlimited business class flights

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Since launching in July 2014, La Compagnie and CEO Franz Yvelin has operated with the goal of disrupting the status quo of business class travel.

For the past two years, the boutique all-business-class airline has championed the idea that premium air travel doesn't necessarily have to break the bank.

To commemorate the company's two-year anniversary, La Compagnie will offer one of year of unlimited flights between New York and London or Paris for $35,000.

"Over the past two years, we've established a loyal fan base and want to reward them for our second anniversary," said Yvelin said in an emailed statement.

The airline will make the unlimited passes called "L'Unlimited by La Compagnie" available to only 10 lucky passengers on a first-come-first-serve basis.

For each pass holder, the airline will also assign a personal concierge to handle booking and flight management duties.

La CompagnieAt $35,000, these passes are far from cheap. Which leads one to ask whether they are worth it.

After all, La Compagnie generally offers round trip business class seats at a significantly lower price than its mainstream competitors.

The airline routinely advertises discounted fares on its website for round trip business class between New York and London for as low as $1,500 — round-trips to Paris for as low as $1,800. Those are price points usually associated with premium economy tickets.

RELATED: Items to avoid buying at an airport

items to avoid buying at the airport
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items to avoid buying at the airport
Wireless internet is often a necessity in order to keep in contact with your loved ones. Before you make the decision to purchase it at an airport, however, check to see if there is a local Starbucks or coffee shop where Wi-Fi will more than likely be free to use. 
If you're looking for a last-minute gift then purchasing a souvenir from a shop inside the airport may be necessary. If you are able to stop beforehand, you may want to avoid buying a gift from the airport. Oftentimes, airports will increase the price of souvenirs that can probably be found somewhere else for a more reasonable price. 
Bottled Water 
You may not realize it, but on average, bottled waters inside airports are about three dollars. You can avoid this trap, however, by purchasing a reusable water bottle or even emptying your water bottle before you go through the security checkpoint and refilling at a fountain once you get inside. 
Neck Pillow
This is a common item that can be purchased online. If you aren't able to, however, buy one before you get to the airport to avoid paying double the market price for one. 
Much like many of the other items on this list, snacks are extremely overpriced in airports. The best deal is to buy snacks in bulk and bring a few with you to last throughout your flight.
Reading a book is a perfect way to pass time while waiting for your flight -- but if you purchase a book at the airport, don't be surprised if it happens to be 40 to 50 percent higher than what it would be in a bookstore. 

La Compagnie at those discounted prices, a pass holder would have to make between 20 to 23 trans-Atlantic round trips to breakeven on their investment. Anything more than that is gravy.

The unlimited passes will be available for sale between July 18 and 23rd.

La Compagnie currently operates a pair of Boeing 757-200 airliners. According to Yvelin, the airline is expected to add a third 757 to the fleet early next year. In addition, the La Compagnie is in talks with Airbus and Boeing to add even more aircraft to the fleet.

Each of the airline's jet are outfitted with 74 business class seats. Although the seats do not fully recline into a bed, it gets close. In-flight-entertainment is available through personal Samsung Galaxy tablets while the menu is designed by award-winning chef Christophe Langrée.

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