Lilly Singh's "bawse" Smashbox collab will change your beauty routine for good

Sephora And Smashbox 2016 VIB Rouge Event
Sephora And Smashbox 2016 VIB Rouge Event

They may sound the same, but being a "boss" is distinctly different from being a "bawse." The termed coined by YouTube personality and motivational speaker Lilly Singh perfectly encapsulates her own indomitable, self-assured spirit. And as she notes everyone can be a "bawse" so long as they have the right attitude, learn from their mistakes, and have a bold red lip to help them feel confident throughout the day.

It's no surprise that when Smashbox teamed up with the viral comedian, their collaboration had to include Singh's signature red lip that embodies the definition of being a "bawse." Together, they created the namesake matte liquid lipstick that's ultra-lightweight, delivers a vibrant punch of color, and can keep up with you when you're grinding eight hours plus in one day. An added bonus? Its affordable price tag means that you don't have to dish out much to channel your inner Superwoman.

So if you have to buy just one beauty product this season, look no further.

We recently spoke to Lilly Singh about how her Smashbox lipstick came to life and how she defines being a "bawse." Read ahead to find out what really went in to make her signature lip, her beauty plans for the future, and more!

YouShouldKnow is a feature that showcases up-and-coming social stars. To see more of past interviews, click here. And head over to at 6 p.m. ET for more exclusives on Lilly Singh.

What went into making your "Bawse" lip?
Well first of all, I want to say that I am not good at makeup. I'm not a beauty guru. But the one thing I do know is that I love a statement, I love to be bold, and I have sass and attitude. I'm accustomed to a signature red lip that I really like. So when I met up with Smashbox, the obvious first step to make a red lip. They were great partners and were completely cool with me being who I am. So I tried on so many different reds and then picked the perfect one -- my lips are now stained for like two years because of it. And for me the best part of the process was that I don't know everything there is to know about makeup, but I do know everything there is about the message I send. So I really do believe in the idea of being a "bawse" and making heads turn. And it was great that I was able to add that into the packaging and into the overall message. For the photoshoot, they were also down with me doing anything -- I was doing some weird poses. I didn't have to be sophisticated or put on an act.

What does being a "bawse" mean to you? And how can everyone be one as well?
Being a "bawse" is means you are not someone who survives life, you are someone who conquers it. That's the best way to describe it. Whether it's your personal life or your work life , your relationships, it's someone who really takes care in being the best they can possibly be. They understand that they may fall sometimes, but they understand the value of getting back up. It's about recognizing the weaknesses you have and using your strengths to build them up. It's just about conquering every aspect of your life.

Do you foresee more makeup collaborations in the future?
I would love to do more collaborations! I only produce products and work with companies that I actually believe in. For me, that's common sense. So if an an opportunity to make another product comes a long and I believe in it, then I'd be more than happy to.

YouShouldKnow is a feature that showcases up-and-coming social stars. To see more of past interviews, click here. And head over to at 6 p.m. ET for more exclusives on Lilly Singh.​

For more past YouShouldKnow stars, scroll through the gallery below:

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