Here's the first new cereal from General Mills in 15 years

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General Mills Is Releasing a New Cereal for the First Time in 15 Years

General Mills is launching its first new cereal brand in 15 years.

Tiny Toast is flavored with real fruit and comes in two varieties — Strawberry and Blueberry. The new cereal comes as General Mills is facing slowing sales, thanks in part to lower demand for cereal overall.

Some speculate that's because people are trying to avoid sugary varieties like Trix and Lucky Charms, and it looks like Tiny Toast is trying to appeal to health-conscious consumers. It boasts that it contains no high-fructose corn syrup and no artificial colors or flavors.

More General Mills cereals:

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Here's the first new cereal from General Mills in 15 years
MIAMI BEACH, FL - FEBRUARY 22: General Mills on display at Best Of The Munchies: People's Choice Food Awards hosted by Andrew Zimmern during the 2015 Food Network & Cooking Channel South Beach Wine & Food Festival presented by FOOD & WINE at Beachside at The Ritz Carlton on February 22, 2015 in Miami Beach, Florida. (Photo by Sergi Alexander/Getty Images for SOBEWFF)
MIAMI BEACH, FL - FEBRUARY 22: General Mills on display at Best Of The Munchies: People's Choice Food Awards hosted by Andrew Zimmern during the 2015 Food Network & Cooking Channel South Beach Wine & Food Festival presented by FOOD & WINE at Beachside at The Ritz Carlton on February 22, 2015 in Miami Beach, Florida. (Photo by Sergi Alexander/Getty Images for SOBEWFF)
MIAMI, FL - SEPTEMBER 23: General Mills cereal products are displayed on a store shelf on September 23, 2014 in Miami, Florida. During a share holders meeting tomorrow, General Mills investors are being given the opportunity to vote on whether the company should remove genetically modified organisms from its products. (Photo by Joe Raedle/Getty Images)
MIAMI BEACH, FL - FEBRUARY 22: General Mills on display at Best Of The Munchies: People's Choice Food Awards hosted by Andrew Zimmern during the 2015 Food Network & Cooking Channel South Beach Wine & Food Festival presented by FOOD & WINE at Beachside at The Ritz Carlton on February 22, 2015 in Miami Beach, Florida. (Photo by Sergi Alexander/Getty Images for SOBEWFF)
MIAMI, FL - SEPTEMBER 23: In this photo illustration, the General Mills cereal Lucky Charms is seen on September 23, 2014 in Miami, Florida. During a share holders meeting tomorrow, General Mills investors are being given the opportunity to vote on whether the company should remove genetically modified organisms from its products. (Photo Illustration by Joe Raedle/Getty Images)
MIAMI, FL - SEPTEMBER 23: In this photo illustration, General Mills cereal products are seen on September 23, 2014 in Miami, Florida. During a share holders meeting tomorrow, General Mills investors are being given the opportunity to vote on whether the company should remove genetically modified organisms from its products. (Photo Illustration by Joe Raedle/Getty Images)
MIAMI, FL - SEPTEMBER 23: General Mills cereal products are displayed on a store shelf on September 23, 2014 in Miami, Florida. During a share holders meeting tomorrow, General Mills investors are being given the opportunity to vote on whether the company should remove genetically modified organisms from its products. (Photo by Joe Raedle/Getty Images)
MIAMI, FL - SEPTEMBER 23: In this photo illustration, the General Mills cereal Honey Nut Cheerios is seen on September 23, 2014 in Miami, Florida. During a share holders meeting tomorrow, General Mills investors are being given the opportunity to vote on whether the company should remove genetically modified organisms from its products. (Photo Illustration by Joe Raedle/Getty Images)
MIAMI, FL - SEPTEMBER 23: General Mills cereal products are displayed on a store shelf on September 23, 2014 in Miami, Florida. During a share holders meeting tomorrow, General Mills investors are being given the opportunity to vote on whether the company should remove genetically modified organisms from its products. (Photo by Joe Raedle/Getty Images)
MIAMI, FL - SEPTEMBER 23: General Mills cereal products are displayed on a store shelf on September 23, 2014 in Miami, Florida. During a share holders meeting tomorrow, General Mills investors are being given the opportunity to vote on whether the company should remove genetically modified organisms from its products. (Photo by Joe Raedle/Getty Images)
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However, it still has 9 grams of sugar per serving. That's the same as Reese's Puffs and only one gram less than Lucky Charms.

Regardless, General Mills seems to be working on appealing to millennials. It has launched social media campaigns on Facebook, Instagram, Tumblr and Snapchat to promote the cereal gifs and memes.

This video includes clips and images from General Mills.

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