By: Donna Freydkin
Mark Townsend is one of Hollywood's most beloved hair gods. No, really. The guy is gracious, hilarious, and deeply in-demand. It takes a lot to impress him. Thankfully, he counts the tres chic Olsen sisters as his longtime clients. And they were the best-tressed trio at Monday's CFDA awards at the Hammerstein Ballroom.
"So tonight was the greatest day of my career!! First time getting all three ready together and I couldn't stop smiling," he said, after styling all three Olsen siblings for the CFDA awards.
We're talking Mary-Kate and Ashley Olsen, who run the luxe label The Row, and their sister Elizabeth, who's the Scarlet Witch in "Captain America: Civil War."
Best of all, the one ingredient used on all three women won't come close to breaking your bank: Dove Style+care Dry Shampoo Invigorating, which costs less than $5.
"Everything I know about effortless hair texture I learned from an Olsen and tonight was my all of my hair dreams come true; Mary-Kate's new take on beachy texture, Ashley's brushed-out voluminous waves, and Lizzie's half-up smooth bends are will be this summer's biggest tends," says Townsend.
For Mary-Kate Olsen, Townsend wanted her hair to look like she came directly from the beach. So he diffused her hair with a blow dryer to maintain the natural waves. He then sprayed it with Ouai Wave Spray for that perfect beachy bendy texture, following that up with his R Sessions Tidal Iron, alternating between the different size barrels. He topped it off with the Dove dry shampoo.
For Ashley Olsen, Townsend wanted her hair to dry naturally. Once it had air-dried, he again used his R Sessions Tidal Waver and gave her natural waves more definition by using the figure eight method. He capped it off with the Dove dry shampoo for volume and texture.
For Elizabeth Olsen, Townsend knew he wanted a half-up look, so he opted for a sleek and healthy half pony tail. He blew her hair out, and once it was dry, he went in section by section and sprayed the Dove dry shampoo to her roots. He sectioned a high ponytail at her crown and secured it with 3 Blax black elastics. By tripling the elastics, the ponytail had more grip and a higher lift. He added a slight bend to her ends with his R Sessions Tidal Waver, wrapping her tresses around the larger of the two irons. He finished it off with one of our go-to products: Elizabeth and James Nirvana White Dry Shampoo for shine and fragrance.