A lingerie expert reveals a common misunderstanding among consumers

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It's no secret that people don't want to shell out money for clothes anymore.

Thanks to endless promotions and the rise of fast fashion, they've been conditioned to look for the sale tag or a low price.

But there's a downside to this expectation that everything should be inexpensive: If they're unwilling to pay a premium, they can't demand a premium product.

Cora Harrington, lingerie expert and Editor-in-Chief of popular blog The Lingerie Addict, recently broke this down on Twitter, specifically when it comes to bras.

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A lingerie expert reveals a common misunderstanding among consumers
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This chic lingerie site has so much to offer. Sign up as a VIP and get $10 off any style, any time; your first style for $24.95; every 6th set for free; free shipping and exchanges and exclusive access to VIP only sales and sets. Our picks:


We love Nordstrom for so many reasons, but two are their lingerie selection and their buy online, pick up in store option. If you love a certain brand, you may want to check out Nordstrom, which features looks from popular lines like Hanky Panky, L'Agent by Agent Provocateur, Betsey Johnson, Stella McCartney and more. Our picks:


ASOS is our go-to for so many things, but few people know about their awesome lingerie department! They have awesome mix and match options and looks from great designers like Elle Macpherson Intimates and Bluebella. Our picks:

La Perla

If you are on the market for something extra special, La Perla is the place. It is pricey but super luxurious. Our picks:

Victoria's Secret

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Her primary argument is that something that is actually high quality shouldn't cost that little. In fact, she tweeted, "cheap clothes are cheap b/c a few corners got cut."

There are ways to get premium products for a cheaper price, like buying discontinued styles on EBay, she said.

And of course people don't want to pay full price if for poor quality. But Harrington asserts that if it is high quality, they should be ready to fork over the money and understand why they're paying what they're paying.

Here's what she had to say:

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