Forget other colors, black is the new black again and this time it's sleek, dark -- and sweet!
Morgenstern's Finest Ice Cream has created an unusual new flavor with an unexpected hue. No, it's not licorice flavored -- this delectable new treat is called Coconut Ash.
And that special ingredient is how it gets that jet-black color and the sweet coconut flavor.
You may be wondering, what exactly is coconut ash?
It's the "charred and processed remains of a coconut shell," owner and creator Nick Morgenstern told Mic. "Activated charcoal is just something organic that has been charred and processed with high heat so that it behaves like a filter."
So how in the world did he come up with the idea to turn it into an ice cream flavor?
"I had been monkeying around with coconut ash for a while and then I had this fancy chocolate bar that used coconut ash ... I knew I had to use it. We wanted to put a coconut ice cream on the menu and it all came together," he said.
It does look quite intriguing.