Plastic six-pack rings, harmless tools for humans, pose a serious threat to marine life. Sea birds, turtles, and other species end up entangled in the plastic when they are discarded and land on our beaches and in our oceans.
Saltwater Brewery, a small craft beer brand, decided to create a product that would solve this problem as well as make a statement for the whole beer industry to follow. Together with We Believers, an advertising agency, the team designed, prototyped and manufactured edible six pack rings. This revolutionary six-pack packaging design feeds animals instead of killing them.
The edible rings are made from barley and wheat and other beer by-products during the brewing process. Not only are they completely safe for humans and fish to eat, they are 100 percent biodegradable and compostable.
The edible rings are more expensive to make than plastic rings, but the creators hope other breweries will follow suite, causing production costs to come down, making edible rings competitive with plastic ones.
"We hope to influence the big guys," Chris Goves, Saltwater Brewery's president, said. "And hopefully inspire them to get on board."
See more on the edible six pack rings below:
See pictures of sea turtles below:
Hawksbill sea turtles
Edible six-pack rings feed animals instead of killing them
A Hawksbill sea turtle is seen swimming on January 15, 2012 in Lady Elliot Island, Australia. Lady Elliot Island is one of the three island resorts in the Great Barrier Reef Marine Park (GBRMPA) with the highest designated classification of Marine National Park Zone by GBRMPA. The island of approximately 40 hectares lies 46 nautical miles north-east of the Queensland town of Bundaberg and is the southern-most coral cay of the Great Barrier Reef. (Photo by Mark Kolbe/Getty Images)
Hawksbill Turtle, Eretmochelys imbricata, Namena Marine Reserve, Fiji (Photo by Reinhard Dirscherl/ullstein bild via Getty Images)
In this photograph taken on April 20, 2010, four month old Hawksbill turtles swim into the sea after a symbolic release by conservationists at the Thousand Islands National Marine Park in Pramuka island north of Jakarta. Hawksbill turtles, known by their scientific name Eretmochelys Imbricata, are listed as an endangered species by the International Union for the Conservation of Nature and Natural Resources. Hunted for their flesh, shell and eggs, plus destructive fishing methods have threatened the survival of the sea turtle. Indonesia's conservation efforts include aiming to stop the illegal trade of Hawksbill turtle products and protect its natural nesting grounds. AFP PHOTO / ROMEO GACAD (Photo credit should read ROMEO GACAD/AFP/Getty Images)
Hawksbill Turtle - Eretmochelys imbricata floats under water. Maldives Indian Ocean coral reef. (Photo via Getty Images)
Hawksbill Turtle and Diver -- Maldives. (Photo by Ian Cartwright via Getty Images)
(Photo by Stuart Westmorland via Getty Images)
Hawksbill sea turtle (Eretmochelys imbricata) swimming over coral in Jackson Reef, Tiran strait, Red Sea. (Photo by Joao Pedro Silva via Gety Images)
Hawksbill turtles have a narrow snouted hawk-like head. They are critically endangered. (Photo by Manoj Shah via Getty Images)