When Shama Hyder completed grad school, jobs were at an all-time low and the field she was interested in didn't exist. So she created her company, Marketing Zen Group, with just $1,500, to fill a new media void she felt existed at the time. She started out consulting, and quickly grew her company into a web marketing and digital PR firm that today employs 30 people. While based in Dallas, the firm now helps clients meet their digital marketing needs all over the country.
Shama is now a web and TV personality, bestselling author, and award-winning CEO. Her latest book, Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age, explores "five essential principles that crack the code on marketing successfully in today's ecosystem."
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She's learned quite a few lessons along the way, and she shared a few of them with us. Whether you're a new graduate looking for work or could use a refresher to brush up on your interviewing skills, this career advice can help. Check out the slideshow above for Shama's 5 career do's and don'ts.
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