This woman entrepreneur is building a multi-million dollar empire...and her target audience is men
A tailoring company based in India is about to become a global phenomenon.
Tailorman, which was founded by entrepreneur Vidya Nataraj, specializes in bespoke tailoring.
It's perhaps the most customizable variety of tailoring where a customer's measurements are taken and a specific pattern is drawn to create the suit, instead of simply modifying an existing suit pattern.
The company is expected to double down in revenue to about $5M by the end of this year.
Nataraj saw a hole in the custom tailoring market, and told Forbes that she jumped on what she perceived was missing:
"Nobody has scaled."
Custom and ready-made tailoring shops exist all over India and other countries as local walk-in shops, but there seems to be no company that's managed to monopolize the craft on a national, or even global, scale.
A big part of Tailorman's success comes from what it does differently than other bespoke retailers -- it stores each customer's measurements in a database so that multiple suits can be ordered time after time with ease, and in hopes of attracting repeat customers.
Clearly, Tailorman's method is working. As Nataraj told Forbes:
"Fifty percent of customers are repeat."
Keeping track of customers' measurements are what really allow the company to excel in the e-commerce world.
Tailorman primarily does its business online, though there are currently seven storefronts in India that will measure customers in person.
Nataraj plans to open another 40 locations within the next five to six years, as well as continue to rapidly increase the company's online presence.
The mission of the company now and for the future is simple to Nataraj:
"Our sole aim is to make great fitting garments and make them accessible by providing affordable garments at great value."
Individual garment prices range from around $130 up to $900.
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