Summer is the perfect time to indulge in excessive watermelon eating, and this little French Bulldog puppy is all in -- literally.
Meet Rolex, the adorable Frenchie who's about to light up your day.
His Instagram account showcases all the cute ways these types of pups will melt your heart -- and one of his recent posts has gone viral.
In the video, Rolex is sitting inside a large watermelon while he chomps away at the rind, happily grunting as he goes.
"Even the sounds I make while eating watermelon are sexy," his post reads. And nearly 10,000 people agree. The post has racked up thousands of likes and comments since it was posted on Tuesday.
See more adorable photos and videos of Rolex: