McDonald's made a paper placemat that let diners create music

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McDonald's wants to be the cool kid. And perhaps it is to a whole lot of people, but there's also a massive number who wouldn't even consider the brand in the same breath as that word.

And what makes anyone (or any company) seem cooler than hanging out with a bunch of 'creatives'? Nothing. Exactly.

To that end, and to entice young, funky people to come and hang out in its fast-food restaurants, McDonald's in the Netherlands teamed up with advertising agency TBWA\Neboko and digital production agency This Page Amsterdam to make a placemat that lets diners make music while munching.

The paper mat sits on a regular tray and contains a really, really thin circuit board and a number of touchpoints to control different musical effects.


Credit: This Page Amsterdam

To start making music, you need to download a specific app that contains samples, synths, loops and everything else you need to make a tune, including tempo control.

You can even sing along and record your voice, if you're confident enough to start belting it out in the middle of a McDonald's while surrounded by 'creatives.'

And, of course, your phone acts as the speakers and screen, so you'll be needing that too.

Alas, it's not an initiative that you're likely to see rolled out in your local branch, unless you happen to be living in the Netherlands, and living in the past – it was only available last month.

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McDonald's made a paper placemat that let diners create music

Restaurant: McDonald’s

Hack: Order two four-piece nuggets instead of one six-piece. It’s cheaper, you get more nuggets and you get more sauces. Score.

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Restaurant: McDonald’s

Hack: Order a McDouble without the ketchup and mustard but with lettuce and Big Mac sauce. You'll pay for the Big Mac taste for the price of a McDouble.

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Restaurant: Chipotle

Hack: Order half of one protein and half of another kind (like chicken and steak). You’ll almost always get more than half of each and end up with up to 1.5x the protein in your burrito or bowl for the price of a normal portion.

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Restaurant: Arby’s

Hack: Order two junior roast beef sandwiches instead of one regular classic. You'll end up with more meat for a lower price.

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Restaurant: Jamba Juice

Hack: Substitute any ingredient in any smoothie for the same price. If you’re craving a smoothie with non-fat yogurt instead of mango, or extra strawberries instead of blueberries, customize it to your liking without any extra charge. It will save you more than being charged for creating your own smoothie from scratch.

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Restaurant: Jack in the Box

Hack: Order two Jr. Bacon Cheeseburgers and combine them into one for a much cheaper version of a Bacon Ultimate Cheeseburger. 

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Restaurant: McDonald’s

Hack: Order a sausage McMuffin off of the dollar menu but ask for the sausage to be substituted with egg—an egg McMuffin for a dollar.

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Restaurant: Any pizza place

Hack: When you call to order delivery, ask if there were any orders that weren’t delivered—the pizza place will often give you those orders for a discounted price (perfect if cold pizza is your thing.)

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Restaurant: Subway

Hack: Order a Double Steak and Cheese Sub instead of the Philly Cheese Steak Sub—you’ll get the same sandwich at a normal foot-long price.

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