How Americans celebrate Mother's Day, in 5 charts
Do you remember the first Mother's Day gift you created with your own two hands? Mine was a potted plant. I can still picture the oddly shaped bugs and smiling suns, drawn in Sharpie, decorating the small clay pot — just as I can remember my mother's face radiating pure delight at the simple gesture.
As children, we lack the awareness to fully appreciate all the things our mothers do. Luckily, Mother's Day provides us with a perfect opportunity both in childhood and adulthood.
The team at FindTheData wanted to look at Mother's Day spending over time and 2016 projections to see how Americans are honoring the maternal figures in their lives.
Understandably, Mother's Day spending fell during the Great Recession, but has steadily climbed over the last six years. According to Prosper Insights & Analytics' Monthly Consumer Survey, Americans are expected to spend $21.4 billion this year on Mother's Day, representing a 60 percent increase since 2009.
According to 2014 NRF data, those who turn to online shopping venues tend to spend more — a whopping 38 percent more, to be exact.
While many moms would appreciate a kind gesture no matter what the cost — even if you go the DIY route and end up with something a 5-year-old could have produced — last-minute shoppers have plenty of options to choose from.
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