Chinese sportswear company's logo is weirdly similar to a brand you know

Under Armour shares rip higher
Under Armour shares rip higher

There's complete coincidence and then there's blatant imitation—we'll let you be the judge of this one.

Chinese sports manufacturing company Tingfei Long Sporting Goods Co. unveiled its newest brand this week and launched its website on April 29.

The sportswear brand, Uncle Martian, is aiming to target the high-end sportswear market in China, eventually hoping to establish a strong global presence.

An Instagram user posted this photo of the launch, which displays the brand's logo:

Look familiar?

Here's a picture of the Under Armour logo for reference:

Baltimore Cityscapes And City Views
Baltimore Cityscapes And City Views


Looks pretty similar, doesn't it?

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Bloomberg reported that Under Armour already has a presence in China, with over 75 stores open as of the end of 2015.

Huang Canlong, Tingfei Long Sporting Good's general manager, recently gave an interview to a Chinese newspaper in which he noted that his goals for Uncle Martian were to have a presence in the "branded shoe market" like Under Armour does.

So, yes, he actually directly called out Under Armour and his hopes for his company to emulate them.

We wonder how Under Armour's going to react to this one.

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Originally published