Summer McKeen may be significantly younger than most seasoned beauty professionals -- not to mention beauty vloggers -- but that's not stopping the Oregon-native from establishing her presence in the industry. Her videos, which showcase everything from French braid tutorials to prom makeup inspiration, have amassed a staggering 12 million views in just a few short years. Ask any one of McKeen's 400,000 followers and they will tell you that her virality is all thanks to her infectious personality, incredible take on everyday beauty trends, and expertise when it comes to products. Her undeniable mark on the world of beauty vlogging is proof that age really is just a number.
At the age of thirteen, the vlogger immersed herself in the beauty community, obsessing over beauty gurus who showcased their creations through videos and photos online. Quickly, she decided to test out the waters for herself, teaching other makeup fanatics her tips and tricks. The rest is YouTube history.
Since her YouTube inception, Summer has expanded her reach into the lifestyle realm, proving she isn't a one-trick pony. Her channel is now a hub for everything from DIY Halloween costumes to travel diaries to fan question and answer series. And at the rate she's going, we're willing to bet that Summer's addicting videos are about to completely dominate the YouTube space.
So now is a great chance to get to know the rising social star. We recently spoke exclusively to Summer McKeen about how she got her start on YouTube, her upcoming projects, and more!
And if you want even more Summer McKeen news, head over to AOL.com at 12 p.m. ET to see more exclusive features, including her everyday beauty routine!
When did you first realize your love for makeup and all-things beauty?
I first realized my love for makeup and beauty when I was in 6th grade because I was watching YouTube videos of beauty gurus doing their hair and makeup which I thought was cool. At the same time my best friend wore makeup and I would try whatever she tried. Then when I started my Youtube channel, I really loved sharing what I did with my hair and makeup.
What led you to the creation of your YouTube channel?
When I was around 13 years old, I watched so many different YouTubers and I loved their channels. I would also make videos with my friends and sisters that were usually just skits. I would edit them and it was a lot of fun for me, so I thought why not share this with other people? Then later on, I made my channel into a beauty channel.
How do you conceptualize a look for a video? What goes into the process before you capture it on camera?
Before I capture my ideas on camera, I find inspiration from other videos, or Instagram or really whatever inspires me. Sometimes I'll have a vision of exactly what I want the video to look like, and I'll try to make that idea into a reality.
What was it like the first time one of your videos went viral? What was the reaction from friends and family like when your videos blew up?
One of my Halloween costume videos has received over a million views and I just couldn't believe it, I mean people were watching it even in the summer. I was amazed and just felt so happy and proud of myself that I made something that so many people wanted to watch. My family is very supportive of me and always very proud.
How have you found a balance between your real life and your social media one?
I've found a balance by just finding a perspective that allows me to put my priorities in place. Sure, social media is amazing and a huge part of my life, but too much of it can easily be a bad thing. Living in the moment and taking a break from social media is important.
YouShouldKnow is a feature that showcases up-and-coming social stars. To see more of past interviews, click here. And come back at 12 pm EST for more exclusives on Summer McKeen, including her everyday makeup routine.
To see more past YouShouldKnow stars, scroll through the gallery below:
YSK Social Stars
This young beauty blogger has some serious makeup skills
What are you looking at 👀😂
How I look every day because life is too short to not have fun with yourself 🙆🏻
Move the way you want to move 💃🏼
This is my face when someone mentions food!🤓 Releasing a new video tonight! Can't wait!❤️
Shooting a new vid for you guys!! Uploading Wednesday!!!😍❤️🎬 #teamworkmakesthedreamwork
It's the most wonderful time of the year❤️🎄🎁
"Mom she won't let me have a sip of her Capri Sun" -6 year old nerf gun loving Brent to 6 year old polly pocket obsessed Mere
NEW VIDEO IS UP W/ @brentrivera 👫 Link to watch is in my bio! ❤️
Adventuring with friends at the beach 🌊 Pretty sure this house was haunted... not to mention the door was open. Something you guys don't know about me is I am the most savage ghost hunter around nothing scares me and I mean nothing 👀 Do you believe in ghosts? 👻
Bonjour, je m'appelle Meredith. Comment t'appelle tu?
Out of my 3 years of studying French this is one of the only things I remember 😂👋
AHH!!! We hit 3MILLION subbies today!! 💞🎉😭🎂 I love my #macbabies so so much!!! You all mean the WORLD to me!!! Our family is growing so much! Thank you for allowing me to just be my awkward self. I love you and I can never thank you enough for all the opportunities you've given me!! 💞🎉🎂✨😱
i like pink doors ♡
ps..new video going up soon! ahh who's excited?!? link in my bio! also, what's your fav color?! hehe 💞✌🏼️🎉
until next time thailand ♡
ps...guess who just uploaded a vlog!! you get a sneak peek of my final room decor!! ahh! also, how did you find my youtube channel? i'm so curious! 💞🌎✌🏼️
i just wanna travel the world ✈️ where should I go next ?😉
so ready for halloween 👻
SOOOO, I just uploaded a brand new HALLOWEEN VIDEO!! Click the link in my bio to watch!🎃
eye see you 👀 Ps: thank you all for your amazing and continued support. I want you all to know how much I love and appreciate you so much. xoxo
Have you seen my new video yet!? It's all about music festivals so make sure to check it out on my YouTube channel! + there's some friends in it☺️
My new video is dropping today!!! Can you guess what it'll be..?😗
u like em crazy babe don't u
the #londonhasfallen premiere last night 🇬🇧🇬🇧🇬🇧
when the waiter passes your table with food
Love him 💕
Fun fact : purple and orange teacups are the fastest! :)
WE OUT HERE AT THE #KCA's and the inner child in me is screaming.
trying my hardest to be "fierce"....
Welcome to slime history @rebelwilson !! 😁😂 #KCA2016
2 0 1 6 - #HAPPYNEWYEAR on the water 2-5~6
We love taking walks, no phones, just talking about life. If you can, make time every week to take a 30-minute walk with a friend or a loved one. It's a cool way to get to know each other on a deeper level!
Leap year gives us all 24 extra hours to #DayItForward! We’ve teamed up w/ @Chevrolet to send love to #UsTheFamily - check out our Twitter feed tomorrow!!
Have you heard?! We're joining our friends @ptxofficial on the first leg of their World Tour this Spring! Click the link in our bio for tix, or visit https://www.ustheduo.com/tour :) PUMPED to meet some new and current #UsTheFamily members!
NEW VIDEO: Creepy Things Girls Do 😂 Comment a, "🐬" if you've watched it/will watch it
Guess who's birthday is in 5 days?? (No it's not Dylan O'Brien) 😎
I came here to live life like nobody is watching ❥ ♡
Happy Valentine's Day loves❤️
Did you catch the latest blog post on the blog (link in profile)?? Who else loves afternoon tea?? // 📷: @torrancecoombs #TheAListIreland
Dorky smiles + a photobomb by some serious woman with a serious collar 😜😜 #HereCoombsTheBride
Soft curls and red lips 💋 // 📷: @torrancecoombs
Every girl ought to have a pair of nude suede pumps! Nothing like New shoes Monday with @mgemi. Get more details on @liketoknow.it www.liketk.it/2fcOb #liketkit #lovemgemi
On the streets of Paris in red and how I style my street style looks for fashion week revealed on #thechrisellefactor today! Direct link in bio 👉🏻 http://thechrisellefactor.com/2016/03/power-color/ 📷:@karenrosalie_
Rendezvous in Paris in Pink on #TheChriselleFactor today. Direct link in bio 👉🏻 http://thechrisellefactor.com/2016/03/rendezvous-in-pink/
Your not ready for this #chromat #nyfw #teamthis
We run THIS show #HBDWang #rkobh #teamthis
When it's "chilly" out 😜 #ootd
ATL tonight 😏
had the King of LA @yg come through last night 🙏🏽
If you guys saw how I looked before you would think it was magic 😩😭 My beautiful makeup for #kca by @beautybydianalomelin 💫
Winding down with @SkinnyMintCom 😌 #TheOriginalTeatox #ad
Eating all that sushi finally turned me into a mermaid! 😭
for @projectmermaids #saveourbeach
Photography by @angelinaventurellaphoto
Hair and Makeup by @ljbeauty
Bra by @edwordgarcia
Sponsored by @sexyhair
Project Manager @crissycrissybobissy
If you know me well or have read interviews I’ve done then you know that @marthastewart has always been my biggest inspiration when it comes to food. One of my goals is to be a combination of my two idols- Martha and Andy Warhol. As a child I would dream about spending the time and care like her to prepare a table, creating something very special for people to join around and share a meal. Watching her cook inspired me to teach myself how to hand weigh ingredients, to always have my mise en place organized, how to pronounce words like vichyssoise, and her wide usage of produce variety is honestly a large part of where my curiosity for our food sparked from. With this said, I’m sure you can imagine my surprise when I was told that I was one of the 25 creatives @marthastewart is inspired by in celebration of their 25th anniversary. Thank you for helping me think and dream so big Martha, I am honored to share this and to make you all of the colors. #25yearsofmartha #foodgradients
I wanted to take a moment to reintroduce myself. I’m Brittany and I recognize that I seem to do a decent job of not sharing much about my actual self here or in interviews. I prefer to keep my art about the food and not myself. This community and my photography have become the biggest part of my life, I love it more than I have words to explain but there's more that makes me who I am. So for a quick moment here’s a bit- I’m 24, a taurus, live in Seattle but grew up in San Diego, my favorite food is a cheeseburger (super thin patty, toasted bun), my favorite bands are @stygoc and @metric, my first tattoo was the one on chest- it’s still my favorite and says ‘love your life’, something many people sadly forget. I was raised by my grandparents, I love to make small collections of items like rocks and stickers, I grew up playing a lot of sports competitively, I love Star Wars and have Boba Fett tattooed on my arm but Willy Wonka and the Chocolate Factory is my favorite movie. Many times I have been told that being an artist “can’t be a real job” and that I was wasting my time trying to do so. I smile everyday not because I proved them wrong but because I achieved a goal. Dream big, everyone.
Thought I might start this week off with a past candy photo. Here's to hoping you all have the best days ahead! #foodgradients
Köln!!!! Didn't pronounce your name right on stage but... You were AMAZING. Only a couple shows left in EU-- next up, London... (📷: @annamaria_langer )
Practicing our Spanish with @tvtelehit Mexico 🇲🇽
Sam wants to play Jack & Rose in Titanic but Casey's all "nah i'm good, have fun tho mang"
We drove 28 hours to get to Canada. The jeep is still running💀😍
The Dallas episode for @heyusax is the funniest yet! Go watch it now on @go90 now!😄😄