Summer McKeen on the natural beauty hack everyone should know about

Tubeathon 2016 - Arrivals

Summer McKeen has got some serious beauty tricks up her sleeve. The young YouTuber, who rose into the social spotlight with her fan-favorite channel, has made it her mission to showcase insider tips to her viewers. Videos like "(Extremely) Last Minute DIY Halloween Costume Ideas" and "High School Makeup Tutorial" have turned McKeen into a viral star. And with her extensive know-how on all-things lifestyle, it's no surprise.

So who better to tap into for natural beauty tips than Summer McKeen herself! We recently spoke to the Oregon-native about what went into making her YouTube channel, her relationship with her fans, and the hacks she thinks everyone should know. Ahead, find out about her incredible bond with her followers, where she sees the channel going in the next few years, and of course, the one makeup trick that will completely change your beauty routine for good.

YouShouldKnow is a feature that showcases up-and-coming social stars. To see more of past interviews, including more exclusive Summer McKeen features, click here. ​

Summer McKeen shows off her everyday makeup routine

How would you describe your relationship with your fans? Were there any memorable moments between you two?
I think the relationship between me and my fans is almost like we're friends. I say that because I share my personal life with them on social media and I interact with them and I'm just very real. I seriously have the best followers, because they are always commenting super sweet things on my posts and making photo edits of me. They're just super awesome. One memorable moment between us that I can think of was when I was out recently a girl came up to me and was so happy to see me and kept saying how much she loved me. She was actually wearing my signature necklace that I sell. It was really really cool to actually see the necklace that I designed being worn by someone; especially someone who adores me so much. The feeling that it gives me is super amazing.

You're starting to branch out now into overall lifestyle content like cooking videos and Q&As with your friends -- why did you decide to create videos outside the typical beauty and fashion realm?
I decided to branch out and make videos besides beauty videos because it's fun for me and lets me get closer to my viewers and lets them really see my personality. I really love filming Q&A's, friend videos, challenge videos, cooking videos etc. because there aren't certain guidelines that I have to follow, unlike makeup tutorials; I have to make sure I show all the makeup I use, and clearly show how to apply it. I have more room to freely be creative.

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What a great day for a selfie!!!

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What other projects are you working on? ​
I'm going to be hosting a Macy's Prom fashion show in April. I'm super excited about that! I'm really trying to expand my YouTube to bigger things like that.

Where do you see yourself as a social media creator in the next 5 years? What do you hope to be doing? ​
In the next 5 years I just want to be able to be happy with whatever I'm doing with my channel. Whether my channel really takes off and I move onto bigger things, or if I steadily continue with making my videos at home. I also plan on graduating from college but have no clue what I want to be when I grow up. Probably something in the film industry though.

What are the 3 beauty products you cannot live without?
Three beauty products I can't live without are Lypsyl Lip Balm -- it's amazing --, Miss Manga L'Oreal Mascara and Hoola Bronzer by Benefit!

What is the one natural beauty or skincare hack that you swear by?
I think using coconut oil to remove eye makeup, because it does a great job of removing the makeup and it moisturizes your eyelids/under-eyes, which doesn't get as much love as the rest of your face.

And what do you think is the biggest beauty mistake people make?
I think the biggest beauty mistakes people make are 1st, filling in their eyebrows to look too geometric and dark, and 2nd; using too dark of a shade of foundation. Those two mistakes are the absolute worst!!

YouShouldKnow is a feature that showcases up-and-coming social stars. To see more of past interviews, including more exclusive Summer McKeen features, click here. ​

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