RIP, Victoria's Secret swimwear, the best place for cheap bathing suits

What's Victoria Secret's New Plan?

Here's something that will devastate women and men everywhere: This is the last summer to buy a Victoria's Secret swimsuit, or to flip through a Victoria's Secret catalogue.

After the company vaguely announced earlier this month that it would cut "certain merchandise categories," BuzzFeed News reported that by the end of this year Victoria's Secret swimwear will no longer be sold in stores or online. Instead, in stores you'll see VS Sport activewear.

SEE ALSO: A body-language expert reveals the No. 1 indicator of confidence

Where will an entire nation of college girls get cheap spring-break bikinis now? In the Pink section, next to the bubblegum-pink sweats. Earlier this month in a release, the company announced it will cut 200 jobs and focus on the three brands Pink (where you can still buy bikinis), Victoria's Secret Lingerie, and Victoria's Secret Beauty. A male Citi analyst called the elimination of the catalogue "every guy's worst nightmare."

RELATED: Victoria's Secret's current models:

Victoria's Secret Models
See Gallery
RIP, Victoria's Secret swimwear, the best place for cheap bathing suits
A tribute to YEMANJÁ 🌊🌊🌊🌊🌊
@victoriassecret swim special coming so soon - March 9 th on cbs πŸ‘™πŸ‘™πŸ‘™πŸ‘™ #stbarth @ed_razek
Good morning!!! πŸ“Έ @davidbellemere @victoriassecret @thelionsny
Latest obsession @elisabethbelljewelry gold sea star earrings!! #Love β­οΈπŸŒŸπŸ’«
That pineapple life 🍍🍍 @victoriassecret #vsswim2015 Also don't forget to watch the #vsswimspecial March 9th on @cbstv πŸ‘™πŸ‘™
Oh summer. Pls hurry. πŸ™πŸ»πŸŒžπŸŒ΄πŸŒπŸŒ™β­οΈπŸŒŠ
happy birthday @taylor_hill !! My life wouldn't be the same without your sarcasm, jokes, and words of encouragement. Really couldn't ask for a better friend!! Thanks for always believing me and I still love you even though you beat me at jetbooting!!!! πŸ˜‚πŸ˜œπŸŽ‰πŸŽˆ
Miami nights πŸ’₯
Congrats @josephineskriver for becoming VS newest angel πŸ’‹πŸ’•πŸ’‹πŸ’•πŸ’‹πŸ’•
@adrianalima πŸ‘ΌπŸΌπŸ’˜ #vsfashionshow
#Repost @insta_bobb #stbarths makes me happy! #endingwithabang @nomadrj @tinat2 @fulviafarolfi @diegodasilva_ @victoriassecret @jeromeduran

Victoria's Secret swimwear made the company about $500 million last year (about 6.5 percent of all Victoria's Secret sales). But last August the company reported lower swimwear sales, apparently because they missed fashion trends and "designed overly complex swimsuits." Maybe like this one?

Read Full Story
  • DJI26089.61-17.19-0.07%
  • NIKKEI 22521124.007.110.03%
    Hang Seng27252.49134.140.49%
  • USD (PER EUR)1.120.00090.08%
    USD (PER CHF)1.000.00010.01%
    JPY (PER USD)108.560.01200.01%
    GBP (PER USD)1.26-0.0008-0.06%