Amazon launches Fire tablet in 3 new colors with higher storage
Amazon Fire HD 8 tablet computers in a variety of colors are displayed for a photograph in San Francisco, California, U.S., on Wednesday, Sept. 16, 2015. Amazon.com Inc. is narrowing its hardware ambitions to low-cost gadgets such as tablet computers and smart TV plug-ins, one year after its Fire smartphone flopped and sent the company's stock tumbling. (Michael Short/Bloomberg via Getty Images)
The Amazon Fire 7" tablet computer is displayed for a photograph in San Francisco, California, U.S., on Wednesday, Sept. 16, 2015. Amazon.com Inc. is narrowing its hardware ambitions to low-cost gadgets such as tablet computers and smart TV plug-ins, one year after its Fire smartphone flopped and sent the company's stock tumbling. (Michael Short/Bloomberg via Getty Images)
The Amazon Fire TV Gaming Edition set, which contains the Fire TV device and Game Controller, is displayed for a photograph in San Francisco, California, U.S., on Wednesday, Sept. 16, 2015. Amazon.com Inc. is narrowing its hardware ambitions to low-cost gadgets such as tablet computers and smart TV plug-ins, one year after its Fire smartphone flopped and sent the company's stock tumbling. (Michael Short/Bloomberg via Getty Images)
The Amazon Fire 7" tablet computer six-pack, in which you pay for five tablets and the sixth is free, is displayed for a photograph in San Francisco, California, U.S., on Wednesday, Sept. 16, 2015. Amazon.com Inc. is narrowing its hardware ambitions to low-cost gadgets such as tablet computers and smart TV plug-ins, one year after its Fire smartphone flopped and sent the company's stock tumbling. (Michael Short/Bloomberg via Getty Images)
Amazon Fire HD 8 tablet computers in a variety of colors are displayed for a photograph in San Francisco, California, U.S., on Wednesday, Sept. 16, 2015. Amazon.com Inc. is narrowing its hardware ambitions to low-cost gadgets such as tablet computers and smart TV plug-ins, one year after its Fire smartphone flopped and sent the company's stock tumbling. (Michael Short/Bloomberg via Getty Images)
The Amazon Fire HD 10 tablet computer is demonstrated for a photograph in San Francisco, California, U.S., on Wednesday, Sept. 16, 2015. Amazon.com Inc. is narrowing its hardware ambitions to low-cost gadgets such as tablet computers and smart TV plug-ins, one year after its Fire smartphone flopped and sent the companys stock tumbling. Photographer: Michael Short/Bloomberg via Getty Images
Amazon Fire HD 8 tablet computers in a variety of colors are displayed for a photograph in San Francisco, California, U.S., on Wednesday, Sept. 16, 2015. Amazon.com Inc. is narrowing its hardware ambitions to low-cost gadgets such as tablet computers and smart TV plug-ins, one year after its Fire smartphone flopped and sent the company's stock tumbling. (Michael Short/Bloomberg via Getty Images)
Amazon Kids Fire Edition tablet computers are displayed for a photograph in San Francisco, California, U.S., on Wednesday, Sept. 16, 2015. Amazon.com Inc. is narrowing its hardware ambitions to low-cost gadgets such as tablet computers and smart TV plug-ins, one year after its Fire smartphone flopped and sent the company's stock tumbling. (Michael Short/Bloomberg via Getty Images)
The Amazon Fire HD 8 tablet computer is displayed for a photograph in San Francisco, California, U.S., on Wednesday, Sept. 16, 2015. Amazon.com Inc. is narrowing its hardware ambitions to low-cost gadgets such as tablet computers and smart TV plug-ins, one year after its Fire smartphone flopped and sent the company's stock tumbling. (Michael Short/Bloomberg via Getty Images)
The Amazon Fire HD 10 tablet computer is displayed for a photograph in San Francisco, California, U.S., on Wednesday, Sept. 16, 2015. Amazon.com Inc. is narrowing its hardware ambitions to low-cost gadgets such as tablet computers and smart TV plug-ins, one year after its Fire smartphone flopped and sent the company's stock tumbling. (Michael Short/Bloomberg via Getty Images)
The Amazon Fire HD 8 tablet computer is displayed for a photograph in San Francisco, California, U.S., on Wednesday, Sept. 16, 2015. Amazon.com Inc. is narrowing its hardware ambitions to low-cost gadgets such as tablet computers and smart TV plug-ins, one year after its Fire smartphone flopped and sent the company's stock tumbling. (Michael Short/Bloomberg via Getty Images)
The Amazon Fire HD 10 tablet computer is displayed for a photograph in San Francisco, California, U.S., on Wednesday, Sept. 16, 2015. Amazon.com Inc. is narrowing its hardware ambitions to low-cost gadgets such as tablet computers and smart TV plug-ins, one year after its Fire smartphone flopped and sent the company's stock tumbling. (Michael Short/Bloomberg via Getty Images)
Amazon's new Fire TV unit and Alexa enabled remote control are displayed for a photograph in San Francisco, California, U.S., on Wednesday, Sept. 16, 2015. Amazon.com Inc. is narrowing its hardware ambitions to low-cost gadgets such as tablet computers and smart TV plug-ins, one year after its Fire smartphone flopped and sent the company's stock tumbling. (Michael Short/Bloomberg via Getty Images)
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The device will now be available with storage capacity of 8 GB and 16 GB, priced at $49.99 and $69.99, respectively.
Amazon also launched the Fire Kids edition with a green kid-proof case. The 8 GB variant is priced at $99.99 and the 16 GB version at $119.99.
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Amazon launches Fire tablet in 3 new colors with higher storage
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