Amazon launches Fire tablet in 3 new colors with higher storage

A Primer on Amazon's New Tablets
A Primer on Amazon's New Tablets

(Reuters) -- Amazon.com Inc has launched its Fire tablet in three new colors with higher internal storage.

The online retailer said it would start selling Fire in magenta, blue and tangerine in addition to the original black color.

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The device will now be available with storage capacity of 8 GB and 16 GB, priced at $49.99 and $69.99, respectively.

Amazon also launched the Fire Kids edition with a green kid-proof case. The 8 GB variant is priced at $99.99 and the 16 GB version at $119.99.

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