Target just took a big step for transgender customers

Target Says Transgender Customers Can Use Bathroom of Their Choice



Target is getting widespread praise after announcing that it would welcome transgender customers to use any bathroom or fitting room that matches their gender identity.

The chain said Tuesday that it wanted to clarify its position on the issue, in light of recent debates in state legislatures across the country around the appropriateness of transgender bathrooms.

SEE ALSO: A Kroger sign is going viral for its defense of unisex bathrooms

"We welcome transgender team members and guests to use the restroom or fitting room facility that corresponds with their gender identity," the retailer said in a statement. "Everyone deserves to feel like they belong. And you'll always be accepted, respected and welcomed at Target."

Target's statement included a redesigned version of its signature bullseye logo to include a rainbow.

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The move won Target a lot of praise on social media.

"You have, again, shown that your stores are inclusive and meant to be a safe haven, and I intend to repay your loyalty with my own," one customer wrote on Target's Facebook page.

Another customer wrote, "I want to tell you that I will forever be a Target shopper." A third said, "Thank you for always being a place I have felt welcomed."

Not all the feedback was positive, however.

"I am appalled by your decision," wrote one customer. "Shame on you."

RELATED: See protests for and against the North Carolina bathroom bill

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Target just took a big step for transgender customers
ASHEVILLE, NC - JUNE 21: A display inside Malaprop's Bookstore/Cafe in Asheville, North Carolina features books by authors who support the repeal of HB2 on June 21, 2016. Malaprop's has had authors cancel and a decline in sales due to North Carolina's HB2 legislation, commonly known as the bathroom bill, and the resulting boycott of the state by authors, athletes and tourists. (Photo by Jacob Biba for The Washington Post via Getty Images)
ASHEVILLE, NC - JUNE 21: A sign next to the men's bathroom inside Malaprop's Bookstore/Cafe in Asheville, North Carolina denounces North Carolina's HB2 legislation on June 21, 2016. Malaprop's has had authors cancel and a decline in sales due to North Carolina's HB2 legislation, commonly known as the bathroom bill, and the resulting boycott of the state by authors, athletes and tourists. (Photo by Jacob Biba for The Washington Post via Getty Images)
ASHEVILLE, NC - JUNE 21: A bulletin board inside Malaprop's Bookstore/Cafe in Asheville, North Carolina features upcoming author visits and events scheduled for the bookstore on June 21, 2016. Malaprop's has had authors cancel and a decline in sales due to North Carolina's HB2 legislation, commonly known as the bathroom bill, and the resulting boycott of the state by authors, athletes and tourists. (Photo by Jacob Biba for The Washington Post via Getty Images)
UNITED STATES - MAY 16 - Protestors gather across the street from the North Carolina state legislative building as they voice their concerns over House Bill 2, in Raleigh, N.C., Monday, May 16, 2016. House Bill 2, also known as the Bathroom Bill, which requires transgender people to use the public restroom matching the sex on their birth certificate, has received the attention of national media and the White House. (Photo By Al Drago/CQ Roll Call)
UNITED STATES - MAY 16 - Protestors gather across the street from the North Carolina state legislative building as they voice their concerns over House Bill 2, in Raleigh, N.C., Monday, May 16, 2016. House Bill 2, also known as the Bathroom Bill, which requires transgender people to use the public restroom matching the sex on their birth certificate, has received the attention of national media and the White House. (Photo By Al Drago/CQ Roll Call)
DURHAM, NC - MAY 10: The 'We Are Not This' slogan is posted at the entrances to Bull McCabes Irish Pub on May 10, 2016 in Durham, North Carolina. Debate over transgender bathroom access spreads nationwide as the U.S. Department of Justice countersues North Carolina Governor Pat McCrory from enforcing the provisions of House Bill 2 (HB2) that dictate what bathrooms transgender individuals can use. (Photo by Sara D. Davis/Getty Images)
Elaine Martin, right, listens as Chris Sgro, executive director of Equality NC, speaks during a press conference to announce filing of federal lawsuit challenging North Carolina's HB 2 law at the LGBT Center of Raleigh on Monday, March 28, 2016. Several different advocacy groups and some of the lead plaintiffs spoke at the event. (Chris Seward/Raleigh News & Observer/TNS via Getty Images)
Joaquin Carcano, center, the lead plaintiff in the case, speaks during a press conference to announce filing of federal lawsuit challenging North Carolina's HB 2 law at the LGBT Center of Raleigh on Monday, March 28, 2016. Several different advocacy groups and some of the lead plaintiffs spoke at the event. Joaquin was born a woman and is now a man. Simone Bell with Lambda Law is at left; Chris Brook with the ACLU is at right. (Chris Seward/Raleigh News & Observer/TNS via Getty Images)
TO GO AFP STORY BY BRIGITTE DUSSEAU - Transgender delegates Jamie Shier (L) and Janice Covington pose for photographs at the Convention Center in Charlotte, North Carolina, on September 4, 2012. The Democratic National Convention Committee announced Wednesday that US President Barack Obama would move his acceptance speech from the outdoor Bank of America Stadium to the indoor Time Warner Cable Arena due to predictions of thunderstorms. AFP PHOTO / Mladen ANTONOV (Photo credit should read BRIGITTE DUSSEAU/AFP/GettyImages)
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Dozens said they would never shop at Target again as a result of the policy.

"Shame on Target," one critic wrote. "Restrooms have placards depicting gender on them for a reason. I will not step foot in another Target."

Target is following in the footsteps of Kroger, which also recently clarified its policy on gender-specific bathrooms.

A Kroger in Athens, Georgia, posted a sign on its bathroom door saying: "We have a UNISEX bathroom because sometimes gender specific toilets put others into uncomfortable situations."

A customer snapped a photo of the sign and posted it to Facebook, where the post went viral.

Companies are starting to weigh in on transgender issues after the governor of North Carolina signed a bill in late March forcing people to use the bathroom that corresponds with the sex listed on their birth certificate.

In Minnesota, where Target is headquartered, a Republican state senator proposed a bill that would limit access to restrooms and dressing rooms based on individuals' "biological sex."

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SEE ALSO: A Kroger sign is going viral for its defense of unisex bathrooms


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