While on-air Monday covering the massive flooding around the Houston area, KTRK reporter Steve Campion stepped in to help a man who drove straight into a flooded street.
The black Honda car didn't have a chance as it quickly began to float and bob in the high water.
Moments before live coverage on KTRK's Eyewitness News, Campion yelled at the driver: "Dude, you've got to get out of the car. You've got to get out!" according to KTRK's website.
See the encounter in the gallery below:
The KTRK cameraperson documented the whole event as the driver escaped through the passenger side door.
KTRK reports the man, identified only as Andy, thought the flooded street didn't look that deep, but apparently looks can be deceiving.
Video shows the reporter helping Andy as he swam across the street to the reporter's location and then to dry land.
Campion asked, "Sir are you OK? Watch your step, sir."
"I'm OK," the man replied.
See more of the encounter in the raw video below:
This all played out on live television giving local news viewers a prime example to not underestimate Mother Nature's fury. Earlier in the morning another car was caught in the same situation.
— Fire Helping Fire (@FireHelpingFire) April 18, 2016
KTRK posted the following message to its website as a reminder:
To our viewers: TURN AROUND, DON'T DROWN! The National Weather Service reports each year, more deaths occur due to flooding than from any other thunderstorm related hazard. The Centers for Disease Control and Prevention report that over half of all flood-related drownings occur when a vehicle is driven into hazardous flood water. The next highest percentage of flood-related deaths is due to walking into or near flood waters. People underestimate the force and power of water. Many of the deaths occur in automobiles as they are swept downstream. Of these drownings, many are preventable, but too many people continue to drive around the barriers that warn you the road is flooded. A mere six inches of fast-moving flood water can knock over an adult. It takes just 12 inches of rushing water to carry away a small car, while 2 feet of rushing water can carry away most vehicles. It is never safe to drive or walk into flood waters.