How Miss USA is using social media to influence social change


It seems that everyone was at the 8th Annual Shorty Awards on Monday night in New York City, including America's very own Miss USA, Olivia Jordan.

Being a pageant queen in the digital age, Jordan definitely knows her way around the social media landscape, amassing more than 300 thousand followers on Instagram alone. It seemed only appropriate that the Shorty Awards, which honors excellence in social media, would choose Miss USA to be a presenter that night. had a chance to chat with Olivia Jordan at the Shorty Awards where she revealed the best and worst parts about social media, the platform she is "obsessed" with and how she is using social media to influence social action and promote change.

This feature is a part of #KanvasLive, an interactive, cross-platform content series brought to life on the Kanvas app and See more on coverage here.

How are you liking the Shorty Awards?
I'm loving it! This is my first year and I get to present, so it's going to be a fun time! I'm presenting the Health and Fitness Award and also an award for writers!

Why do you think it is important to have a social media presence, especially being someone who is in the spotlight like you are?
Social media is the best thing and the worst thing because it's addicting. It's the best thing because it's free marketing and in this day and age, you can make yourself a product and you can sell whatever it is you want to sell. As an actress and a model, I have been able to have my portfolio on my Instagram and get modeling jobs through that. As an actress, you can post little, funny clips and hopefully get the attention of a director or something like that! But those kinds of things are amazing. You can use this huge marketing tool for free and that's I think a great thing.

How do you feel about people using social media as a platform to influence social change?
I think that's the most important thing! If you're using free marketing to help your career, use it also to help things you believe in! That's a huge part of what I do as Miss USA. Most of what I do on a day-to-day basis is working with the causes that we support and raising awareness for these causes. For example, going to Washington DC to lobby for ovarian cancer and the Alzheimer's Association and then talk openly via social media about those forums that people may not know about. Really, using social media is always a good way to get that conversation started.

What's your favorite app right now or favorite social media platform that you're loving?
I mean, I'm still obsessed with Instagram. I'm keeping it old school, I'm not like all the other kids on Snapchat, I haven't gotten on that yet.

Do you have a favorite emoji?
Definitely the laugh 'till you cry one.

See more photos from the Shorty Awards in the gallery below!

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