The store known for it's self-assembled and fairly-priced simple furniture now brings you its next product: a bicycle.
Bear with us, here.
Starting in August, IKEA will begin selling their own manufactured bicycle, "SLADDA."
But in true IKEA fashion, this won't be any ordinarily designed bicycle. Except if you're taking in to account its sleek and simple design frame, which is quintessential IKEA.
Here's a look at different Ikea stores around the world:
Instead of a traditional bicycle chain, SLADDA will operate on a rust-free belt that's meant to last two to three times longer than an average bicycle chain.
It's meant to be extremely user-friendly and low maintenance, with an aluminum frame that's easy to carry and move around.
Handlebars are adjustable to be suitable for "anyone over the age of 12." The gears will live in the rear-wheel in a separate hub.
Much like the company's furniture sets, the bike will have the ability to use detachable parts and accessories, such as a towing trailer and basket.
SLADDA Designer Oskar Juhlin says the main objective for creating the bike is simple:
"This bike is an environmentally friendly replacement for your car and can help you live more sustainable, more active lives."
The simple yet smart design is already creating quite a buzz—the bike has received an acclaimed Red Dot Award for excellence in product design.
SLADDA will sell for just short of $800.
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